Hätälä, a fourth-generation family business from Oulu, became a customer of Avidly in 2004. The company, which operates mainly in northern Finland, had just invested in a new, modern fish factory and needed marketing communications expertise to increase its sales.
During our long term cooperation, Hätälä has grown from a medium-sized fish processing plant to Finland's leading fish farmer and a credible lifestyle brand in the food sector - both nationally and internationally.