Case Hätälä

Hätälä

Finland's leading fish house, a fourth-generation family business from Oulu

Hätälä, a fourth-generation family business from Oulu, became a customer of Avidly in 2004. The company, which operates mainly in northern Finland and had just invested in a new, modern fish factory and needed marketing communications expertise to increase its sales.

During our cooperation, our long-term customer has grown from a medium-sized fish processing plant to Finland's leading fish house and a credible lifestyle brand in the food sector - both nationally and internationally.

Our Approach

Since 2004, we have acted as a trusted partner for Hätälä's marketing communications in close cooperation with the customer. We have helped them to develop marketing strategies as sparring partners and formed the brand image and message. We have designed and implemented all of Hätälä's marketing materials, from retail packaging to websites, from booths to sales letters and from radio & TV campaigns to truck taping.

The Results

During our cooperation, Hätälä's net sales have increased from EUR 11.5 million to more than EUR 113.8 million (2019). The retail channels have diversified from supermarkets in the Oulu region to national and international retail chains - Hätälä's fish products are now eaten e.g. Sweden, France, Austria and Germany. An investment program is underway in Hätälä, which will give the factory an extension of 15,000 square meters.

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Finland's leading fish house, a fourth-generation family business from Oulu

Our Approach

The Results

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