Since 2004, Avidly has acted as a trusted partner for Hätälä's marketing communications in close cooperation with the customer. We have helped them to develop marketing strategies as sparring partners and formed the brand image and message. Avidly have designed and implemented all of Hätälä's marketing materials, from retail packaging to websites, booths to sales letters and from radio & TV campaigns to truck taping.
During our cooperation, Hätälä's net sales have increased from EUR 11.5 million to more than EUR 113.8 million (2019). The retail channels have diversified from supermarkets in the Oulu region to national and international retail chains - Hätälä's fish products can now be found in Sweden, France, Austria and Germany. An investment program is underway in Hätälä, which will give the factory an extension of 15,000 square metres.
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