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Two-figure growth numbers in sales and site visitors
Värisilmä is Finland's leading chain specialised in interior decoration materials and has a unique role and opportunity to enhance the comfort of homes and public spaces together we increase people's happiness by making Finland more comfortable and valuable.
As their lead agency, we at Avidly are responsible for their entire marketing - from strategic marketing planning to digital marketing campaigns and website maintenance.
From strategic planning to digital marketing
The starting point of our cooperation was to create a completely new and effective model of marketing and sales. We constantly plan, implement and measure the effectiveness of cooperation and especially marketing and communication. Broad lines of cooperation and monitoring of strategic goals are reviewed in the marketing group, which meets once a quarter. The practical work is done in sprint meetings, where we will go through the priorities for the next month together.
Together we’ve also been packing Värisilmä's solid expertise in new, target group-centric ways. One good example of new services is the Tunnetila service.
During the four years of working together, we’ve developed Värisilmä’s marketing more coherent, measurable and digital and taken customer experience to the next level.
- +44 % website visitors in 2020
- +78 Värisilma webstore sales
- +70 booked services appointments during 2020