Yamaha is globally known as a brand creating reliable and high-quality products for its loyal customers. However, the marketing for Yamaha's marine products has not displayed the same level of passion for maritime activities that its userbase shares. With our concept, we wanted to awaken this nautical passion and connect it to the relentlessly dependable nature of Yamaha. Through it, Yamaha empowers boating enthusiasts in an entirely new way.
Meanwhile, we also designed a brand-new visual look for all product categories of Yamaha Motor Europe. These have made it easier to create marketing concepts that communicate directly to Yamaha's various target groups within the European region. Through a clean, unified look and concepts that understand specific target groups, we have created a deeper bond between consumers and the brand of Yamaha that also attracts the interest of younger generations.
