...of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content.
Take a minute and think of how you are buying today, B2B buyers are googling just as much as B2C. Can you afford to miss the potential deals you can close through content marketing?
Increase trust, get loyal customers and become a thought leaderToday, the majority of a buyer's journey to purchase is happening online. Before we buy something we do research online and are getting all the information we need to make the right purchase decision. If we don't feel completely sure after the research, that's when we first contact a potential vendor.
This is one of the main reasons your company's website needs to have relevant content which answers your buyer personas' most common search queries. Without this kind of content, it will be very difficult for you to meet your prospects early in their buyer's journey, something that is very important today to increase the possibility of a closed deal.
Content can also help you increase trust for your company by becoming thought leaders. By creating expert content for unknown visitors, prospects and existing customers you show them that you know what you are talking about and they will feel they can trust your knowledge.
Need a partner in content or just looking for inspiration?
At Avidly, we look at content from two perspectives. First, how it serves your customers at different stages of the buying path. And secondly, how content contributes to your goals.
That’s why the foundation of our work is a content strategy and plan, built on the organisation’s business goals to build thought-leadership, and support the desired brand image. A Content strategy defines goals, buyer personas, funnels, themes, channels, practices and of course, how we measure the success of our actions.
Based on this, we create a content plan to ensure that you will get all the content you need in place to answer your prospects' and customers' common questions. This will attract new traffic as well as support you as an expert in your field.
There are a lot of different content formats to use and add into your content plan, depending on your goals and what you want to achieve with it. This also depends on your persona's preferences, someone is preferring educational content in form of video, blog posts or web text. Others prefer customer cases and infographics to feel inspired and engaged. This is just one of the things we can help you with when it comes to content, to sort out which kind of content your company should focus more or less on.
Our content specialists have long experience and in-depth knowledge in content strategy, planning and content production in different kinds of formats.
How inbound marketing is a great way to attract students
Newcastle University went from nothing to a widespread and multi-faceted inbound marketing plan which brought in £2.25m worth of results in one year. Read the full story here.
Inbound Marketing doubled Shoes For Crew's revenue
This is the story about how we helped Shoes For Crews to dominate online, grew their reach to millions and doubled their revenue.
Great ROI and massive increased page views through inbound and content
After 12 months of inbound marketing, Metier has an income that is 7 times the investment. Read the full story here.
Global Partner of the Year - 3 years in a row
Out of the thousands of HubSpot agencies out there, we were officially named HubSpot Partner of the Year for the EMEA region in 2018 – a title that meant a great deal to us all after four years of hard work keeping hold of our UK HubSpot Partner of the Year crown.
Proven Elite HubSpot Partner
Avidly is one of only a few Elite HubSpot Agencies. This means HubSpot recognise us for our understanding of the platform and our ability to implement the best solutions for our customers.
HubSpot's Partner Directory
It's easy for us and HubSpot to say we're good at what we do, but it's important that you hear that from companies like yours too who are using our services to help them grow. You can see reviews from over 200 customers about their experiences in the HubSpot's Partner Directory.
“We see that those of our contacts who have done inbound activities, like reading the blog or downloaded content, buy an average of 1,3 times. In comparison, those who have not done inbound activities buy an average of 1,08 times. In addition, 27 % of the contacts who have bought certification or courses with us in the past year have visited the blog.”
Jon Arve Wålberg, Director of Online Business Development at Metier OEC