There is no doubt that artificial intelligence and machine learning has come a long way. It can now amongst other things be used to create a better user experience and to simplify the customer’s...
8 min. read
We do not build a brand by selling something. We build a brand by being something and letting that culture shape the way we behave and communicate. But, to build trust and connect with our audience,...
5 min. read
June 23th 2013 marks the day I found myself glued to the finish line of the legendary race track Le Mans in France. In his Audi R18, I watched Tom Kristensen pinch his ninth and last victory in the...
6 min. read
One of the best things about content marketing is that it can generate leads and customers for your company throughout months and even sometimes years – if you manage to keep it updated, relevant and...
7 min. read
Video marketing is, without a doubt, one of the most powerful marketing strategy tools to take into use in 2019. It is no longer an “up-and-coming” strategy. It is time to use it in a strategic way...
5 min. read
Are you one of those salespeople who still cold-calls people on bought call lists, or do you take pride in selling only to those people who are a good match for your business – and who will actually...
You may have noticed the new "Lead Ads" feature in HubSpot, but have you tested it yet? We have, and here are our tips on what to keep in mind when using this useful tool.
-300342-edited.jpg "Kristine Hansen")
4 min. read
Traditionally, the sales and marketing department has had little to do with each other, but now it is becoming increasingly common that sales and market work together to reach common goals. This has...
Inbound marketing has revolutionised the way we market and sell, and the methodology has naturally attracted many followers worldwide. But what if I tell you that inbound marketing is just part of a...