On-demand Webinar Recording

Lunch & Learn:
Google Ads

The year 2021 is slowly but surely drawing to an end and we look back on a very turbulent year in all ways:

2021 has not only changed the way we work with the Corona virus, but also almost all our activities in a striking way. Following the pandemic it is crucial to both strengthen existing customer relationships and convince potential new customers of our own products & solutions.

A crucial factor here could be a suitable Google Ads campaign - an important part that should not be ignored in your customer journey.

Find out what this means, what you need to consider before you start and which mistakes you should avoid in this webinar of our Lunch & Learn series! 

In the B2B world in particular, trade fairs and conferences were suitable activities for acquiring new customers. However, much has shifted to the internet and it will be even more crucial that you constantly supply your sales pipeline with high-quality leads.

Over the past year, we have noticed that many of our clients have had to deal with digital sales and marketing channels for the first time - and have come to us with many of the problems that have arisen in the process.

The future must include a nurturing process

In our practical webinar in the Lunch & Learn series we took a closer look at a future-proof paid search strategy. You can watch the recording here.

Learn in our practical webinar, for example:

  • What is Google Ads?
  • What should you pay attention to?
  • Which mistakes should be avoided?
  • Which accompanying activities are helpful or advisable?
  • And much more!

Length of the webinar: approx. 60 min.
Language: English


This is only one event of a webinar series on performance marketing. Please also see our other events:

Increase Awareness and generate Leads with Paid Media (Recording)

B2B Paid Social (Recording)


Your speaker | Britta Hofmann

Senior Performance Manager, Avidly

Watch the recording now

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