In line with its strategy, Avidly is strengthening its Inbound Marketing business by acquiring the Finnish company, Hehku Marketing.
On 31 March 2019, Avidly Plc acquired 100% of the shares of Hehku Marketing Oy. Hehku Marketing develops its customers’ businesses through inbound and content marketing using the HubSpot technology. The acquisition of Hehku Marketing will strengthen Avidly's current position as a leading inbound agency and HubSpot Partner in Finland, Sweden, Norway and Denmark.
“Our goal is strong growth in Avidly’s Inbound Marketing business, both organically and through acquisitions. The acquisition of Hehku is the next step in executing our growth strategy. Through Hehku Marketing, a HubSpot Gold Partner, we will gain resources to further strengthening of our inbound expertise and the development of our services. Hehku Marketing has been particularly successful with large industrial customers as well as in retail,” says Jyrki Vaittinen, CEO of Avidly.
In 2018, Hehku Marketing’s revenue grew by some 27%, amounting to EUR 607 thousand. Hehku Marketing will be consolidated to Avidly figures as of 1 April 2019.
“Our aim from the beginning has been to build an international success story for Hehku Marketing. Joining forces with Avidly will make this happen quicker than we planned,” explains Henri Pallonen, co-founder of Hehku Marketing. “By combining our expertise with that of Avidly, we will create a strong, international team, which has a globally leading expertise in HubSpot. This will enable us to develop our customers’ businesses more holistically than before,” continues Tomi Hyttinen, co-founder of Hehku Marketing.
Following the acquisition, all seven employees of Hehku Marketing will transfer to Avidly’s Helsinki office. Together with the Avidly team, the founders of Hehku Marketing will continue to developing Avidly’s Finnish inbound business: Henri Pallonen will be appointed as Country Manager, Inbound in Finland, and he will report to COO Ingunn Bjøru. Tomi Hyttinen will be appointed as Head of Inbound Sales, Finland. Hehku Marketing Oy will change its name to Avidly Inbound Finland Oy.
“Avidly aims to considerably strengthen our services based on HubSpot-technology both in our existing markets (Finland, Sweden, Norway and Denmark) and in selected regions, mainly in Europe. We have already recruited 17 inbound experts in our operating countries this year. The addition of Hehku Marketing’s seven professionals will bring us more know-how and interesting customers in Finland. It is important to us that the corporate cultures of the possible M&A parties are aligned. We feel that we share similar values and ways of working with Hehku Marketing ,” explains Jyrki Vaittinen.
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