Yamaha Motor Europe has chosen Zeeland Family to manage on and off-line communication as well social media channels of its Marine products in an international competitive pitching between four European agencies. With their head office situated in Amsterdam, the marketing plan for Yamaha Marine covers the entirety of Europe for a wide range of products, including outboard engines, the WaveRunner series, and various Yamaha-owned boat brands such as Buster, Yamarin, and Yamarin Cross.
The cooperation marks a significant consumer brand account for a Finnish marketing agency, with Zeeland Family’s nautical passion and expertise making a lasting impression on Paolo Pavesio, Division Manager at the Marketing Division of Yamaha Motor Europe: “Yamaha Marine products are all about high quality and a passion for water, and we are thrilled to have a partner in Zeeland Family that has proven to have such a clear understanding of the dreams of customers around our Marine products. The cooperation is well underway and we cannot wait to show the market our first results”.
One of the key strengths of Zeeland Family’s approach has been in its new agile working method that combines operational transparency with flexible strategic planning. Ismo Nikkola, Executive Vice President at ZF, concludes: “Our agency has already had plenty of great results with international BtoB marketing. With Yamaha Motor Europe, we get to expand our diverse expertise and agility over to BtoC marketing as well.”
Ismo Nikkola, Executive Vice President, Deputy CEO
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Yamaha Motor Europe N.V.
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