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Zeeland Family has reached agreement on the acquisition of Avidly AB, which offers Hubspot marketing automation services in Sweden, Norway and Denmark. The new company to be formed will start operating in the Nordic countries at about the beginning of autumn.

Zeeland Family and Avidly have signed an agreement that Zeeland Family acquires 100% of Avidly's share capital. The transaction will be executed through an exchange of shares by offering new shares of Zeeland Family to Avidly's shareholders in exchange for all Avidly shares.

After the merger, the combined company will become the market leader in marketing automation services based on HubSpot technology in Europe. The deal is expected to be completed in August 2018.

- Avidly deal will open us new significant growth opportunities in the fast-growing digital marketing segment. It also supports the expansion of our comprehensive Marketing-as-a-Service model and the growing share of continuous services in our operations, says Tuomas Airisto, CEO of Zeeland Family.

With the transaction the people of Zeeland Family will get 42 new colleagues from Sweden, Norway and Denmark. The combined company would employ some 250 people and have turnover of 20 million euros. The transaction also creates an opportunity for moving towards a genuinely international marketing service company and enables the comprehensive creative service offering to be expanded outside Finland as well.

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