Branding and Concepts
All businesses have a brand
Are you clear on yours?
All companies have a brand. Not all companies know what it is. Everything that your company outwardly and inwardly portrays from a video to a social post, from a blog to the way your team communicates with your prospects and customers, even your team. This all comes together to create your brand.
Our Branding and Concept services cover everything from brand strategies that ensure your brand is meaningful to concepts that create the brand. Brand strategy uniquely combines research, strategy and design expertise. The objective supports the realisation of the company's vision and measurable goals.
23%
...is the potential revenue increase you can see if you have a consistent brand on all platforms
If you ever needed a reason to make sure your brand is in order, this is it.
Branding is everything people see about your brand and that helps people to build trust.
(Source: Small Biz Genius)
Brand = Customer Experience
A brand lives in the minds of your customers. It’s built and maintained at every touchpoint - wherever they encounter your product, service or people in their everyday life and during the customer journey. Consistency is key for your brand and can improve your customer experience if they learn what to expect. Inconsistencies can create questions in the minds of prospects and customers about who you are.
Ensure your brand is relevant
Whether you want to build a brand from scratch or refresh an existing brand, we help it find its place in the world, society, and people’s minds and hearts. We make it relevant and impactful.
Based on everything we learn about you and your business, we provide strategies, definitions, visual identities, guidelines and brand books that crystallise and compress the brand core, allowing you to use it to build trust with your audience at all points in your business.
What does it take to deliver a brand strategy?
Our process for producing brand strategies is proven. We have 4 crucial steps.
Phase 1
Analysis.
Together we’ll create an analysis of the current situation and refine the final process.
This includes an in-depth study of the materials, a kick-off meeting and a crystallised analysis of the current situation.
We also find ways to enrich the information with relevant data like client interviews and research consumer data.
Phase 2
Insight.
Once the key aspects affecting the brand have been crystallised, we begin to search for ways of viewing the world, re-examining conventions, and challenging the status quo.
Phase 3
Strategy.
On the insight, we create a clear plan that supports the realisation of the company's vision and achieving measurable goals.
Phase 4
Identity.
Based on the insight & strategy we design an identity that evokes and shakes on an emotional level. Both the unique visual identity and the narrative based on strategic choices create a solid foundation for trusted relationships.
Hätälä
From local to international growth
This is how we helped the small Finnish family company Hätälä to international growth with marketing in different formats.
Bermudiana Beach Resort
Building from the ground up
We designed an authoritative, effective and insightful website that helped Bermudiana Beach Resort fill their pipeline.
Global Partner of the Year - 3 years in a row
Out of the thousands of HubSpot agencies out there, we were officially named HubSpot Partner of the Year for the EMEA region in 2018 – a title that meant a great deal to us all after four years of hard work keeping hold of our UK HubSpot Partner of the Year crown.
Proven Elite HubSpot Partner
Avidly is one of only a few Elite HubSpot Agencies. This means HubSpot recognise us for our understanding of the platform and our ability to implement the best solutions for our customers.
HubSpot's Partner Directory
It's easy for us and HubSpot to say we're good at what we do, but it's important that you hear that from companies like yours too who are using our services to help them grow. You can see reviews from over 200 customers about their experiences in the HubSpot's Partner Directory.
Ready to work on your branding?
If you're ready to work on your branding and make sure there is real consistency in all your output, talk to us today.
