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Get The Perfect Introduction To Inbound Marketing

A few years ago, we wrote an eBook on the secrets of inbound marketing. It outlined some of the basics of inbound and why it was an improvement on traditional marketing methodologies.

But that eBook was written in 2014 when inbound was only just starting to hit the big time. A lot has changed since then.

If you want to get started with Inbound or just learn a little more about how it can help you and your business, then this is the ebook for you.


What topics are covered?

  • Why does this ebook exist?
    It’s almost 15 years since the term inbound marketing started to be noticed in the corners of websites and search engines, so now seems a good time to reassess its journey and what’s changed.
  • The Flywheel - the extended version
    INBOUND 18 saw the introduction of the flywheel. The flywheel’s stages are attract, engage and delight. But what does that actually mean for us marketers? What should we be doing at these stages? Well you can find out in this ebook...
  • The indisputable stats of inbound marketing
  • There are so many different surveys, studies and statistics we could reference in this section that highlight just how effective inbound marketing is. We'll show you some of the best.
  • Knowing your persona
  • Inbound beyond HubSpot



What Inbound Marketing will do:

Identify your ideal customer

Provide you with a thorough process to generate the information they need and present it in a format they expect

Provide effective techniques your business can use to approach prospects on their terms, at the right time

Develop your brand's authority, allowing it to become a 'thought leader' in your industry

Create evergreen marketing resources for prospects to access 24/7

Build relationships within your target market, turning web traffic into promoters of your brand, product or service

Increase your site traffic dramatically as you become an industry leader

Create a solid framework for content automation