Changing the way you market and sell in your organization is not something that happens overnight....
HUBSPOT AND THE EDUCATION INDUSTRY
Bespoke and seamless.
How you can transform your student's enrolment journey using Hubspot.
HubSpot allows your team to get full transparency of the learner journey meaning you can make better decisions, drive recruitment and hit those targets in a more efficient way than ever before.
Learner Enters CRM
Wherever the prospective students find you, whether it be a landing page, content, social media, event fairs or Unibuddy, they enter your database.
Marketing team
Application Started
Your student starts the journey of completing their application. They will be interacting with the recruitment team through many methods.
Recruitment team
Application submitted
When the learner is happy they know everything they need to, they will submit their application and will be transferred to the admissions team
Enrolment Confirmed
At this point, you've confirmed you're happy with their application and their student journey can begin.
Admissions team
Marketing team
- Enter leads into nurturing workflows
- Educate your prospective learners
Recruitment team
- Help guides and next step emails
- Contact record updates
Admissions team
- Automatically update CRM lead status
- Enrolment confirmation
- Request any further updates
Trusted by learning education organisations
From red brick Universities to eLearning companies
Will HubSpot work for all your teams?
The simple answer to this is yes. Take a look at how each of your teams can benefit from HubSpot and how it might work for you.Recruitment Team
Your recruitment team are facing lots of questions from your potential students. If they're putting time and effort into being as efficient as they can then it makes sense to give them the right tools to do that. HubSpot allows you to create customised dashboards whilst also offering ways to make your potential students as seamless as possible.Marketing Teams
Lots of people know that HubSpot works well for marketing teams. It becomes your single source of truth for learner enquiries right through to admissions and post-course completion. HubSpot can be fully customised to make it work well for teams within the Marketing team in your education establishment.Senior Leadership
People in senior leadership often want to know how things are going in a snapshot. HubSpot is able to send report round ups tailored to what they want to know on a recurring time and date that works for them. This can save the wider team time whilst providing the information that they need.Admission Team
When people are responsible for the final stage of student recruitment, and making sure you have everything you need about the student, the last thing you want to be doing is asking the same questions that the learner has already answered. It wastes time for your team, and frustrates your learners. HubSpot gives your admissions team fully visible learner screens with the information your team need, where they need it.Microsoft Teams
Eventbrite
Dynamics 365
Use Microsoft Teams and HubSpot together to streamline your comms - it can be used for meetings, and notifications as well as many other featur.
Automatically send virtual catch-ups requests to your learners or intro calls to your future learners.
See it in the app marketplace here.
Use Linked In and HubSpot to get a better understanding of how your social media marketing is working.
See it in the app marketplace here.
Use Eventbrite and HubSpot to get the most of your events and nurture contacts from the back of it.
See it in the app marketplace here.
Use Dynamics 365 and Hubspot to share your data between both platforms to get the most from them both.
See it in the app marketplace here.
Does it really work for education?
Lets reiterate how ideal the Hubspot system is for online learning, education and any other method of learning.
We can say 100% it works! How? Well, we’ve seen it work. Hear from education and e-learning providers who have been on this journey already.
Circus Street
Website and Inbound combined to drive impact
An online learning provider needed a site to reflect their quality platform and new brand but focussed on lead generation and easy-to-edit functionality
Newcastle University
How we helped a £500m company give better service to the lifecycle of their customers
By utilising several HubSpot features and integrations, Newcastle University was able to answer queries faster than ever before and free up its internal team to do more meaningful work for their prospects around the globe.
Learningbank
HubSpot website reduces website management by 20 hours a month
In collaboration with Avidly, Learningbank chose to move their WordPress website to HubSpot CMS. The migration has resulted in a 20-hour reduction in website management each month, higher page speed, a streamlined web design, and a website that is integrated with the rest of Learningbank’s marketing efforts in HubSpot.
Newcastle University
We helped integrate complex systems to see how effective their marketing is
Traditional redbrick universities have lots of complex software that often doesn't link together. We helped Newcastle University to overcome this challenge and helped them drive change.
Newcastle University
This is how Newcastle University started to attract students using inbound marketing
After just one academic year of influence and plenty of time for the compounding effect on traffic of evergreen content to kick in, inbound marketing has started to drive £2.25m in international student tuition fees.
“We can now do things in this academic year that we could only dream of previously.”
Alaric Pritchard, Newcastle University
Frequently asked questions
Can HubSpot help to manage enrollment fees?
Will HubSpot work with our invoicing systems?
Will HubSpot work with our internal systems?
Can HubSpot be used to communicate with students at all stages of their journey communications?
HubSpot is fantastic at keeping track of lifecycle stages of a student and then allowing you to communicate with them based on where they're at in their journey. These lifecycle stages can be updated based on automation and based on information from other tools too (If you have the right integration in place)
We will work with you to make sure we have all this setup and meet your criteria for communications at each stage.
How do you work out the student journey?
We believe you know your processes better than anyone. We work with you to get this information from you so that we can map out the system set-up you need.
This is a 2 way of conversation to get you the best results.
What option is there for student support comms?
HubSpot's Service Hub offers many tools that can be used to improve the service students receive. This can be anything from Customer Portal, Live Chat and a Knowledge Base.
We'll help you work out which of these will help you.
Will HubSpot work out of the box or does it need to be tailored for Education?
HubSpot can work out of the box, but to truly see the benefit for an Education setting, then it needs to be tailored.
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