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Does AI know who you are?

Don't let your competitors steal your limelight. Buyers are asking ChatGPT, Gemini, and Perplexity for recommendations. Our AI Website Audit is an evidence-based diagnostic of how AI systems interpret your website, and what it takes to appear in the answers that matter.

Submit the form to request your audit today.
Airbus
Artnet
World Vision
Fortum
Airbus
Artnet
Fortum
Airbus
Fisher Paykel
Lendlease
Newcastle university
Suzuki
Fisher Paykel
Lendlease
Newcastle university
Suzuki
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The rules of digital visibility have changed

For 20 years, being found online meant ranking on page one of Google. Buyers would see a list of results, click through, and evaluate their options.

That model is being rapidly replaced. ChatGPT, Google AI Overviews, Perplexity, Gemini. These tools now answer questions directly. They synthesise information from across the web and deliver a single, confident recommendation.

If your brand isn't in that response, you don't exist in that moment, regardless of your actual quality, market position, or how well you rank in traditional search.

What we examine: Our six areas of evaluation


Each audit covers up to ten public-facing pages across six interconnected areas, with a goal to identify patterns across your website.

AI visibility

Manual queries in ChatGPT, Gemini, and Perplexity using realistic buyer prompts. We test brand queries, problem-aware queries, and category comparisons, and benchmark scores against third-party AEO grading tools.

Trust signals and EEAT

Author attribution, publication dates, third-party mentions, testimonials, industry credentials, and named proof points. These are the signals AI systems weigh when deciding what to cite.

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Technical readiness

Metadata, redirect chains, internal linking, llms.txt, mobile performance, and crawlability. These are the technical signals affecting how accurately AI can model your site.

Content clarity and structure

Is your content structured so AI can parse it? Heading hierarchy, semantic depth, topic coverage, and whether key information is buried in PDFs, slide decks, or gated behind forms.

Structured data and schema

Organisation, Product, Service, FAQ, Article, BreadcrumbList, CaseStudy schema — what exists, what's missing, and where additional markup would help AI build an accurate entity picture of the brand.

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Brand clarity and coverage

Does AI correctly connect your brand to your category? A brand can produce the right content and still be invisible if AI doesn't associate it with the right market.

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A complete diagnostic package

Every audit is delivered as a complete package, designed for immediate clarity and a clear path forward.

A detailed presentation covering AI visibility scores, key findings across all six areas, competitor comparisons, and prioritised recommendations, including concrete examples of what AI tools are currently saying about your brand.

A concise, executive-friendly written summary focused on patterns identified across the evaluated pages. Designed to share with senior stakeholders who need the picture without the detail.

A video call to walk through the findings, interpret what they mean for the business, and align on priorities. Focused on ensuring the audit translates into clear next steps.

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Frequently asked questions

This service is for marketing and digital leaders who need evidence and action to win inclusion in AI answers and strengthen organic performance.

We combine enterprise SEO fundamentals with AI‑era optimisation (NLP‑friendly formats, schema, structured layouts) and measure LLM referral alongside organic, so you can see channel impact.

Search Engine Optimisation earns rankings; Answer Engine Optimisation improves the signals and structure of pages and content to help AI systems understand, trust and include your content in generated answers.

Our AEO Audit starts with a 10‑page representative sample for speed and coverage, but this can be expanded if needed. You'll need to provide us with the 10 most representative URLs, but you can speak to us about how to choose them.

Yes, we can implement the fixes identified during the AEO Audit. From metadata/schema rewrites to design/CMS updates and any new module work, we’ll scope the implementation as a separate phase.

If you have the capacity and technical skills in-house, yes. We format the report so you can tackle the fixes yourself, and we also run through it on a video call so you can clarify any questions.

No, the AEO Audit is for new, former, and existing Avidly customers.

We're seeing growing popularity for this audit service among previous and ongoing website customers, existing marketing retainer clients, and companies that work with us in other areas of HubSpot.

We've now offered it to new customers as well.

We advise an in-depth AEO and AI Audit at least once a year, with more frequent light audits advised to be performed monthly/quarterly.

Implementing the fixes and actions is usually an ongoing task, just like traditional SEO best practices.

The factors that change the urgency/frequency of needing an AEO Audit include that this is a fast-moving and always-evolving field. New product releases, algorithm changes, and learnings on how to be referenced all lead to needing to run audit reports.

As an example, after installing the recommended Answer Engine Optimisation tactics, we've seen sign-ups to a networking group increase with 25% of registrations coming from AI sources.

In another case, content optimisation following an audit saw AI traffic increase by 29%.

Anecdotally, from a long-standing client, ORX, we're seeing benefits in the clarity and structure this thorough, hands-on walkthrough provides to in-house teams on what to implement.

Free AI Audits from tools such as HubSpot and others are definitely useful, but are very surface-level and generic.

They're similar to free SEO audits. They only touch on generic best practices or advice and stay at a theoretical level.

This is a paid AEO Audit by Avidly, completed by our award-winning team, specific to your URL and goals, and includes a full walkthrough on a call.

Request your

AEO audit today

The question for any brand today isn't just 'Do we rank on Google?' It's 'Does AI know who we are, what we do, and why people should trust us?'. Our AI Website Audit is the diagnostic that tells you where you stand, and what needs to change.

Request your audit today and see how we can help.

Request your audit