Enterprise CRM Change | Accelerate Transformation with Hyper Change Network

Break Free From Costly Enterprise Change Projects

The Hyper Change Network was created in 2025 after the largest CRM transformation project ever undertaken on HubSpot.

The founder, Marc van den Berg, worked with the Avidly team to move his global enterprise on to HubSpot. Doing so reduced the total cost of technology ownership by 80%.

Now, he's founded the Hyper Change Network that uses a proprietry framework to make sure other enterprises the confidence to enact change at scale and with speed.

Why Choose the Hyper Change Network

Part of the Avidly Group

Combining deep change expertise with Avidly’s global delivery strength for enterprise‑grade implementation, integration and support.

Led by Experience

Founded by Marc van den Berg, who—working alongside Avidly—led HubSpot’s biggest ever CRM project, reducing a global enterprise’s total technology cost of ownership by 80%.

Proven Outcomes

Our approach has delivered up to 80% reduction in TCO and 5× faster speed to market, while maximising CRM adoption and simplifying complexity.

What We Do & How It Works

Enterprise Advice: Executive alignment, business case development, vendor selection, change readiness and TCO assessments.

Consulting: Dedicated change management capability, tailored to complex CRM transformations using the Hyper Change methodology.

Delivery & Support: Enterprise HubSpot implementation, integration and ongoing support through Avidly’s award‑winning global network.

The Hyper Change Framework

The proprietary framework provides the structure and assets to de-risk and accelerate enterprise CRM changes:

1. Principles

A clear, agreed set of decision principles to keep transformation anchored to strategy and customer value.

2. Process

A staged path from executive buy‑in and business case to delivery, putting the right strategic building blocks in place.

3. Templates & Tools

A comprehensive set of pre‑configured artefacts that save time, ensure consistency and capture best practice from global CRM programs.

Outcomes to Expect:

Increase User Adoption

So every licence you pay for turns into everyday behaviour and measurable ROI.

Reduce TCO

So you release budget to fund innovation, not just keep the lights on.

Remove Point Systems & Brittle Integrations

So outages drop and change becomes safer, faster and cheaper.

Enable a Single View of the Customer

So teams act on the same truth and deliver personalisation that actually converts.

Put AI at the Heart of Operations

So frontline decisions get smarter in‑flow, lifting quality and throughput without extra headcount.

Enable Business Self-Service

So marketers and sellers ship changes in hours - not tickets and weeks.

Increase Speed to Market

So ideas become revenue while demand is still hot.

Simplify Ways of Working

So people spend less time wrestling tools and more time creating customer value.

Improve Customer Experience

So loyalty and lifetime value grow as journeys feel consistent, relevant and effortless.

Reduce Reliance on IT

So IT can focus on strategic initiatives while the business moves independently.

Who It's For & Other FAQs

Enterprises with complex, multi‑system CRM estates — especially those moving to HubSpot or consolidating platforms — who need to simplify, reduce cost and accelerate value realisation.

Is this part of Avidly?

Yes, it's part of the wider Avidly Group. Similar to how Avidly Design (Finland), Blue Frog (North America) and Hype & Dexter (APAC) are all part of the team.

Is the Hyper Change Network included or extra?

This is not included as standard as part of every Avidly project but is an extra change mangement provision.

Where requested, change management support is part of regular Avidly projects and retainers, but the Hyper Change Network and its services are an enhanced offering for especially large and complex enterprise transformation projects.

Does Avidly offer its own change management services?

Yes, the learnings and supporting advice from over 2,750 HubSpot projects is baked into Avidly's ways of working and provided to all customers.

The Hyper Change Network is a dedicated and enhanced version for the most complex, large scale enterprise scenarios.

Is the Hyper Change Network suitable for everyone?

No, not all HubSpot engagements require the Hyper Change Network's framework or services.

If you think your project may need this enhanced level of support, then get in touch to find out.

Do you have to purchase the Hyper Change Network services to work with Avidly? And vice versa?

No, it's not compulsory to purchase either service to work with the other.

You can work with Avidly without engaging the Hyper Change Network services, and vice versa.

Ready to drive greater value from your CRM investment?

Technology is only 20% of a successful transformation. The other 80%? People, process, governance and adoption — that’s the hard part.

The Hyper Change Network’s proven transformation experience and global network, can help you reduce total cost of ownership and maximise your CRM investment. Created by Marc van den Berg and powered by Avidly, HCN delivers the change frameworks that make transformation stick.

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