Sales Roadmap

If you want to improve your sales process and performance, you need the right strategic outlook and, not least, a clear, executable plan. We provide you with a strategy and roadmap for your future sales efforts.

The sales managers we speak to say that their sales process has become longer and that booking good meetings and closing deals are becoming more challenging.

Customers have become more challenging to deal with, in the sense that they have often done extensive online research and know a lot about the product they want to buy. It is the customer who has the power, and therefore the sales people are often either too early or too late when they contact their leads.

There can be a huge difference between the way your customers expect to buy - and the way sales people choose to be sales people. In this process, we examine your sales department - and come up with a roadmap for development.

Through preliminary research and a 3 hour workshop, we focus on:

• Setting goals and reviewing your existing process
• What works today and what needs to change?
• Which competencies do you have individually and as a group?
• Buyer's journey
• KPI framework for your sales department
• Which efforts must be prioritised in the short and long term to get more / better leads, deals, and customers
• What quick wins can we identify to get more and better leads right away

The outcome of the research and preparation will be a strategy for improving your sales process as well as a very specific roadmap with activities that we recommend you start in the next 6 months to achieve your goals. With the strategy and the recommended activities in hand, you can decide how best to proceed with your efforts.

The roadmap is based on your specific needs, but examples of activities in it could be:

• Customer segmentation
• New processes
• New systems
• Preparation of Value Proposition
• Sales training
• Sales content 

Price: € 3350

Delivery: approx. 2 weeks