See how your brand shows up in ChatGPT Gemini Perplexity

AI is already influencing who buyers discover and consider. Avidly shows you where your brand appears, where competitors show up instead, and what deserves attention across your content, authority, and website. Then we help you make the changes and measure what happens next.

Book an AI visibility audit

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AI is already shaping the shortlist

Buyers can ask AI to compare approaches, explain products, and recommend suppliers before they visit a website.

Traditional search rankings don’t tell you the whole story anymore. You need to know:

Whether your brand appears for the buyer questions that matter
Which competitors appear instead
Which sources are shaping those answers
Whether AI-driven visits turn into real engagement

AI visibility is the outcome. AEO is the work behind it.

Answer engine optimisation improves how your brand, expertise, and content are understood, mentioned, and cited in AI-generated answers.

It works alongside SEO, not instead of it.

Start with a clear AI visibility baseline

Before you create more content or change your website, identify the real gaps. Our AI visibility audit examines how your brand appears for the buyer questions that matter, how that compares with relevant competitors, and which sources influence the answers. You won’t get a generic list of every possible AEO task. You’ll get a prioritised view of what matters to your business.

Your current position

See where you appear around priority buyer questions and how that compares with relevant competitors.

The issues worth fixing

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Understand whether the opportunity sits in your content, authority, website, positioning, or somewhere else.

Clear content decisions

Know what's worth improving, protecting, combining, or retiring, and where something new is genuinely needed.

A prioritised next step

See what deserves attention first and what should happen next.

AEO that moves with your market

The audit gives you the baseline. From there, AI visibility becomes an ongoing marketing discipline.

The work changes according to what the evidence shows.

Monitor what's changing

We keep an eye on the agreed buyer questions, competitors, citations, and other priority signals rather than relying on occasional screenshots.

Prioritise the next opportunity

Some findings need content work. Others point towards authority, website structure, technical issues, or positioning.

We focus on the areas that matter commercially.

Make the change

This is what our AEO experts do every day. Avidly can support the implementation itself, whether that means improving an existing page, creating something genuinely missing, developing expert-led content, or bringing in another specialist.

Measure what happens

We compare the new position with the baseline and look for meaningful trends. We won't claim victory just because one AI answer changed.

Decide what comes next

The following cycle is based on what we learned. One month may point towards a commercial page, while another may uncover an external citation gap or website issue.

The plan moves with the evidence.

HubSpot gives us the signals.

Avidly helps you act on them.

HubSpot gives us a consistent way to monitor AI visibility, priority prompts, competitors and citations over time.

The value comes from knowing what that data means and being able to do something about it.

Avidly brings AEO, content, SEO, website, HubSpot, reporting, design, and development specialists into the same team. So when the evidence points to a content problem, authority gap, website issue, or technical requirement, we can take it from diagnosis into delivery.

Depending on your programme, reporting can include visibility across priority buyer questions, competitor share of voice, sentiment, citations, AI referral traffic, contacts, and downstream CRM activity where it can be observed.

We report on trends, not isolated screenshots. If the evidence is directional rather than conclusive, we’ll say so.

Frequently asked questions

What is AEO?

Answer engine optimisation is the work of improving how your brand, expertise, and content are understood, surfaced, and cited in AI-generated answers.

It can include content, website structure, technical accessibility, authority, measurement, and ongoing optimisation.

How is AEO different from SEO?

There's definitely some overlap.

Strong SEO helps search engines and AI systems discover and understand useful information. AEO focuses on AI-generated answers, buyer prompts, citations, competitor visibility, sentiment, and AI referral activity.

We approach them as connected disciplines.

What does an AI visibility audit include?

We establish a baseline around the parts of AI visibility that matter to your business and assess the wider digital presence supporting them.

The aim is to identify the most important issues and opportunities, then recommend what deserves attention first.

How do I know if my brand appears in AI search?

You can check individual questions manually, but one-off searches only provide a snapshot.

A more useful approach is to monitor an agreed group of commercially relevant questions over time and track visibility, competitors, citations, prompts and wider patterns.

Why isn’t my content being cited by AI tools?

There may not be one reason.

The issue could relate to the content's usefulness or clarity, website structure, authority, how consistently the brand or service is represented, the sources that answer engines prefer for that subject, or something else entirely.

That’s why we diagnose the problem before prescribing the work.

Do we need HubSpot to work with Avidly on AEO?

Yes, this service is designed primarily for HubSpot-powered marketing teams because HubSpot gives us a strong environment for AEO monitoring, content, CRM data, and reporting.

We can also bring in wider search, website, and analytics information where useful.

Will we need to create new content every month?

No, we start by looking at what you already have.

Existing content may need improving, combining, updating, or retiring. We recommend new content only when your existing material leaves a genuine gap it can't fill.

We'll also lean on HubSpot's AEO recommendations where relevant.

What does Avidly measure?

The reporting setup depends on your objectives.

It can include AI visibility, priority prompt performance, competitor presence, sentiment, citations, AI referral traffic, and CRM activity where it can be observed.

Can you guarantee that ChatGPT, Gemini, or Perplexity will recommend us?

No, no agency, individual, or partner controls the models producing those answers.

We can improve the areas you can influence, measure trends over time, and report transparently on what the evidence shows.

How quickly should we expect results?

The first stage establishes the baseline and identifies where attention should go.

Some recommended changes may be implemented quickly, but meaningful AI visibility trends need time to develop.

We review patterns over weeks and months rather than drawing conclusions from a small number of responses.

Start with an AI visibility audit.

We’ll help you understand how your brand currently appears, where competitors or other sources are shaping the conversation, and which opportunities deserve attention first.

If the findings point towards a longer-term programme, Avidly can help you implement the changes, track progress, and keep improving over time.