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HubSpot Content Hub

Turn content into measurable growth

Your website should be part of your revenue engine. Not separate from it. Most B2B websites generate traffic but struggle to connect that activity to pipeline. Content Hub changes that, putting your website, CRM, and marketing tools inside one platform, so every visit, click, and conversion is visible, measurable, and actionable.

Avidly builds, migrates, and optimises HubSpot Content Hub for organisations that want their website to work harder, not just look good.

Speak to an expert
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Want to learn more about Content Hub from the people who made it?

Watch the free online Q&A session with Nicholas Holland, VP of Product/GM of Marketing Hub at HubSpot, and Luke Summerfield, Director of Product Strategy at HubSpot, to learn what Content Hub is, how it helps you, and why it was made, directly from the people who built it.

Fill in the form to get access to the recording.
Who We Are

Who is this for?

Marketing teams

Tired of relying on developers to publish content, run tests, or update pages. Wanting faster campaign execution and clearer attribution.

Revenue and operations leaders
Need to connect website performance to pipeline. Want one platform managing content, CRM, and reporting, not three tools stitched together.

Enterprise teams scaling globally
Managing content across multiple markets or brands. Need governance, consistency, and the ability to localise without losing control.

If your website is disconnected from your CRM, you're working in the dark

When your CMS and CRM are separate systems, you lose visibility at exactly the moment it matters most, when a prospect is actively researching your business.

There's no joined-up data

Page visits, CTA clicks, and form fills sit in your analytics tool, not in the contact record your sales team is looking at.

Dev dependency slows you down

Every page update, A/B test, or new landing page requires an engineering ticket. Campaigns wait. Momentum stalls.

Attribution is guesswork

You can't confidently report which content is driving pipeline, because the data doesn't connect end-to-end.

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What HubSpot Content Hub actually changes

Your website and CRM share the same data

Every visit, form submission, and CTA click is written to the contact record in real time. Sales teams see the full picture. Marketing can attribute content to pipeline. Reporting becomes reliable.


Marketing teams work without bottlenecks

Build, publish, and optimise pages without raising a ticket. A/B testing, SEO tooling, and brand governance are built in, and content teams move at speed.

Personalisation that uses your CRM data

Serve different content to different visitors based on lifecycle stage, industry, persona, or deal stage, using data already in HubSpot. No extra tooling required.

Governance at scale

Centralised templates, permission structures, and approval workflows mean distributed teams operate consistently without every change going through a central bottleneck.

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When organisations come to Avidly for Content Hub

Replacing a fragmented stack with a platform where the website and CRM share infrastructure.

Building on Content Hub from the start, so the website is part of the revenue stack from day one.

The portal is set up, but the website isn't converting, or attribution is broken.

Centralising content governance across markets while preserving local flexibility.

Restructuring website content for AEO and AI-driven search visibility alongside SEO performance.

How Avidly delivers Content Hub

Our team has delivered 4,000+ HubSpot implementations, including complex Content Hub builds and migrations for enterprises operating across multiple markets. Every engagement follows a structured, governed delivery model.

Discovery and architecture

Content audit, data model design, CRM integration requirements, redirect strategy, and governance framework, all before a line of code is written.

Build and migration

Theme and template development, content migration, personalisation configuration, and QA against performance and brand benchmarks.

Enablement and optimisation

Team training, reporting baseline, and an ongoing optimisation cycle, so the website keeps improving after go-live.

Ready to make your website

part of your revenue stack?

Tuned into the webinar? If you're now evaluating Content Hub, planning a migration, or want to get more from an existing HubSpot website, we can help you build the case and deliver it.

Get in touch
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