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Introducing the Standalone CMS - INBOUND 18 Product Launches

2 mins read

There was plenty of excitement heading into INBOUND 2018 in regards to the new product launches that were going to be announced, and it’s safe to say that HubSpot didn’t disappoint.

HubSpot has announced either brand new tools or enhancements to current features across four different categories. The Enterprise Growth Suite and the Marketing Hub Enterprise announcements both featured some exciting products, as did HubSpot Video. Now, it’s time to look at the newest addition - the standalone CMS.

inbound 18 product releases the hubspot cms by digital 22


Why the Standalone HubSpot CMS is Beneficial

Previously, the only way to access the HubSpot CMS was to purchase the Marketing Hub Starter and pay for the CMS as an add-on. The problem with that was not every marketer was going to use every single feature - they might have only wanted what the CMS offered but had to pay for a load of marketing tools they weren't going to use.

That’s not the case any more. The HubSpot CMS is now available as its own product - hence being described as standalone.

The main benefit of this new feature is that it still ties into the free (brilliant) CRM. This alone opens up many more engaging possibilities such as personalisation and important design benefits all in one impressive tool - even for those who don't want the marketing suite. But your website data still directly informs your CRM.

HubSpot offering the CMS on its own shows just how much it’s been developed. Previously, the primary benefit was that the CMS was tied into a well-developed CRM and marketing platform, but relatively basic and it wouldn’t have survived as a separate product.

Now, it’s been fine-tuned enough so that it’s useful and sophisticated enough to stand on its own legs.

Continue reading to see what’s included as part of the standalone HubSpot CMS without the need to purchase the Marketing Hub Starter or check out our other blogs to see what else has been announced today at INBOUND...

Who is the Standalone HubSpot CMS Good for?

For marketers like yourself, the standalone CMS is a massive boost. The reason being that you don’t need to have coding, designing or developing knowledge to actually use the CMS for things like creating web pages. Despite it being a premium and sophisticated content management system, it’s easy-to-use even if you have the most basic knowledge.

What’s Included in the Standalone HubSpot CMS?

Basically, all the same website related features from the existing CMS bolt on, without the marketing tools that you don't necessarily want to use. Here's a few...

Content and Conversion Tools

Blog, Landing Page, Forms, CTAs - which all directly populate your HubSpot contact records.

Design Tools

Design Manager - the new-look design manager features a nice interface that allows the design and development team to stay organised and efficient.

Menus and Themes - this lets you build on the ease and user experience of using the many design tools.

HubDB - build team resource pages, event listing, product listing and virtually any other content that would utilise a database to load content across one of multiple pages.


Template Marketplace - if you don't an in-house design and development team, then this feature is basically a big marketplace full of templates that you can use.

Modules - it's as easy as dragging and dropping. Even if you're a marketer with basic design knowledge, the modules features lets you easily design your own web pages.

Managing Tools

Domain Manager - host and track multiple sites, microsites, blogs and landing pages across different top-level domains.

File Manager - acts as your central storage point for all of your content assets.

Content Staging - when you choose to publish a page, you can now describe the detail of publishing an individual page or group of pages. This detail allows you to track why new pages were published so you can have a full history of the changes.


Web and Content Analytics - you no longer need to head into another tool to see how your content is performing.

Prospects - you’re able to easily see how much or how far the content you’re creating is influencing the funnel.

Contacts and Personalisation

CRM and Lists - helps you to segment contacts so that you’re able to target a specific audience

Smart Content -  for example, if a user has already downloaded a consideration piece download, the next time they visit that page, it will show them a decision stage CTA instead.

See the Other Products HubSpot Unveiled at INBOUND 2018

The standalone HubSpot CMS - as impressive as it is - isn’t the only thing HubSpot unveiled at INBOUND 2018. There were also plenty of products launched for the new Enterprise tier, the Marketing Enterprise Hub as well as HubSpot Video. Check them all out by heading to our blog page.

Or if you're currently wondering if HubSpot is right for you, see how it compares to other leading marketing platforms in our recent comparison...