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HubSpot’s latest updates and what they mean for you

2 mins read

Things move fast in the marketing world, and thankfully, HubSpot likes to keep you up to date with all the latest and greatest that there is to offer.

To help you get the most out of your HubSpot platform, we’re bringing you their latest product updates so you can take your marketing and sales efforts to the next level.

Keep reading to find out what’s new in the world of HubSpot.


Introducing Operations Hub Enterprise

Perhaps the biggest — and arguably the best — update is the introduction of the Operations Hub Enterprise. It’s a brand new tier that brings you all the perks of previous tiers with new additions to create the ultimate HubSpot data powerhouse.

If you’re looking to do a deeper dive into your data, then this is the update for you. Operations Hub Enterprise’s dataset feature allows you to curate a collection of data from across your HubSpot account you can then use in custom reports.

We all love it when life is that little bit easier and that’s exactly what this new function does. Creating multiple datasets means you won’t have to select data sources every time you create a report, saving you time and effort. Datasets can also be updated after creation, meaning you can update multiple reports quickly and easily. 

Want to get started? Simply click this link.


A/B testing for workflow emails

Never underestimate the power of A/B testing your emails, which is why we’re buzzing it’s now a feature for workflow emails. 

A/B testing allows you to send different variants of the same email to different recipients, so you can see precisely what gets the most opens or clicks.

To find out more about how to start A/B testing in workflows, here are the answers.

And for more insight on how to achieve results with your email marketing campaign, check out our blog.


Customisable quote templates

Having the ability to customise templates is crucial in making sure you get and give the information that you need. That’s why HubSpot has brought in custom quote templates, where you and your team can edit quote templates to send to your prospects.

There are two ways of doing this; either use the handy drag and drop modules or use the design manager to create templates from scratch. Who doesn’t love a custom experience?

Head over to HubSpot to learn more about creating and using custom quote templates.


Sync up your deals

When it comes to the sales process, having deal and contact information in one place can help everything run smoothly. Luckily for you, HubSpot will help you out with that. 

Now, you can sync deal information with third-party apps through data sync integrations, meaning you’ll have all your deal data in one centralised place. Not only that, but you’ll also be able to sync contacts, companies and deals two ways, in real-time. 

Take the first steps by reading this handy article from HubSpot.


Access more data with custom code in workflows

Want to take your workflows to the next level? With HubSpot’s new custom code capabilities, you can do just that. 

Custom code workflow actions allow you to write and execute JavaScript in your workflow, extending the functionality within and outside of HubSpot.

Looking for some inspiration on how to use custom code actions? Head over to HubSpot’s Programmable Automation Use Cases blog.


Latest source property

Get deeper insight into your lead generation with HubSpot’s new source tracking capabilities. This one works by tracking the last source that brought a contact to your website. 

What’s in it for you? It allows you to paint a complete picture of the factors driving viewers to your website and blog, so you can identify how they discovered you.

Two source drill-down properties give you information about how a contact interacted with your business:

  • Source drill-down 1: Provides context related to a contact’s source. For example, whether they interacted through Twitter or Facebook.
  • Source drill-down 2: This value is way more specific — it’s usually the exact name or ID of the particular piece of content from where a contact came from, whether it was a URL or an email.

Want more where that came from? Get all the details here.


And there's more...

Yep, the fun doesn’t stop there. We’ve pulled out our key highlights, but there’s loads more where that came from. Feast your eyes on this lot:


Let's keep the conversation going

Like what you’re seeing? Then let us help you take the next steps. Reach out to us and book a call so we can help you implement and utilise these new features. Simply click the link below to catch up with our Head of Solutions — Caz — and she’ll be happy to help you out!