Building a personal brand
In this episode of our marketing podcast Avidly Talks, Keira Penney...
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In this episode of our marketing podcast Avidly Talks, Paul interviews the one and only Louis Grenier, a marketing coach and author of 'Stand the F*ck Out.' Louis shares his journey of writing the book, the challenges he faced with publishing, and the emotional impact of the process. He discusses his marketing strategies for promoting the book, insights on effective marketing practices, and the importance of understanding customer needs. The conversation also touches on common pitfalls marketers face, particularly the feeling of overwhelm, and how to overcome these challenges through foundational insights and effective positioning. In this conversation, Paul and Louis delve into the intricacies of effective marketing strategies, emphasizing the importance of understanding market positioning, creating meaningful differentiation, and leveraging customer triggers. They discuss the shift back to foundational marketing principles amidst a rapidly changing landscape, highlighting the significance of emotional needs and irrational struggles in consumer behavior. The dialogue culminates in practical advice for marketers to channel existing demand and focus on core principles rather than getting lost in trends.
Chapters
00:00 Introduction to Louis Gagnier and His Book
05:48 The Publishing Experience and Challenges Faced
12:01 Marketing Strategies for 'Stand the F*ck Out'
18:01 Common Pitfalls in Marketing and Overcoming Overwhelm
24:00 Positioning and Branding in B2B Marketing
30:09 Creating Meaningful Differentiation
39:07 Navigating the New Marketing Landscape
44:09 Identifying Irrational Struggles
54:43 Foundational Marketing Principles
In this episode of our marketing podcast Avidly Talks, Keira Penney...
In this episode of our marketing podcast Avidly Talks, Erik discusses the critical importance of...
In this episode of Avidly Talks, Paul and Danielle discuss the...