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When Did You Last Optimise Your Site for AI-based Search?
Search is now answers, not a list of possible results. Buyers consult Google’s AI Overviews, Chat GPT, Perplexity and their favourite AI assistant.
If those systems don’t understand or trust your content, you’re invisible. Our audit benchmarks your current footprint and prioritises the fixes that increase inclusion and brand clarity.
This in-depth audit and action plan is recommended at least once a year due to the pace of change in the AI-search landscape.
What You Get With This Audit
AI Visibility Benchmark
AI Visibility Benchmark across Google AI Overviews and representative LLM surfaces (screenshots, inclusion notes, and clarity scoring).
Structured Data Check
Structured data check — what exists, what’s missing (e.g., Organisation, FAQ, Article, Service), and priority schema to implement.
Semantic Content Analysis
Semantic content analysis — question coverage by journey stage, subtopic/prompt tests to expose gaps.
E-E-A-T Evaluation
E‑E‑A‑T evaluation with a practical scorecard and annotated gaps (author credibility, proof assets, trust hygiene).
Technical & Authority Signals
Technical & authority signals that influence AI inclusion: page speed/Core Web Vitals, crawl/indexation sanity checks, backlink quality indicators.
Live Report Walkthrough & Next Steps
Findings report and live walkthrough to align actions and next steps.
How It Works & What's Included
How it Works
- Kick‑off & sample selection — we agree a representative 10‑page sample across templates and journeys.
- Signals & visibility review — AI visibility, E‑E‑A‑T, schema, technical, semantic.
- Prioritised fixes — the shortest path to improved inclusion and conversion.
- Presentation & planning — choose internal execution or Avidly delivery.
What's Included
Included: analysis & recommendations, evidence pack, report, presentation.
What's Not Included
Not included: implementation (e.g., metadata/schema rewrites, CMS/dev, design changes). We can scope these as a follow‑on phase.
What To Do Next
Related/retainer pathways: PR & Outreach (backlink acquisition via digital PR/HARO/journalist requests; press‑release syndication costs are separate), and Website Design & Development for deeper site changes.
Frequently Asked Questions
This service is for marketing and digital leaders who need evidence and action to win inclusion in AI answers and strengthen organic performance.
We combine enterprise SEO fundamentals with AI‑era optimisation (NLP‑friendly formats, schema, structured layouts) and measure LLM referral alongside organic so you can see channel impact.
How is AEO different from SEO?
Search Engine Optimisation earns rankings; Answer Engine Optimisation improves the signals and structure of pages and content to help AI systems understand, trust and include your content in generated answers.
How many pages do Avidly review in this AEO Audit?
The standard AEO Audit by Avidly starts with a 10‑page representative sample for speed and coverage (but this can be expanded, of course). You will need to provide us with the 10 most representative URLs, but you can speak to us about how to choose them, of course.
Can Avidly implement the fixes on our behalf?
Yes, Avidly can do implement the fixes identified as part of the AEO Audit - from metadata/schema rewrites to design/CMS updates and any new module work; we’ll scope the implementation as a separate phase.
Can I implement the fixes advised in the Avidly audit myself?
Assuming you have the capacity and technical skills in-house, yes. We format the report in a way which means you can tackle the fixes yourself and we also run through the report on a video call so you can clarify any questions there.
Do I have to be an Avidly customer already to get this AEO Audit?
No, the AEO Audit is for both new, former and existing Avidly customers.
We are seeing popularity for this audit service from previous and ongoing website customers, existing marketing retainer clients and companies who work with us on other areas of HubSpot.
We have now offered it out to new customers too.
How often do I need to do an AEO audit of my website?
Avidly's team advises an in-depth AEO and AI Audit like this one at least once a year, with more frequent light-audits advised to be performed monthly/quarterly.
Implementing the fixes and actions is usually an ongoing task, just like traditional SEO best practices.
The things that change the urgency/frequency of needing an AEO Audit, however, are that this is a fast-moving and always-evolving field. New product releases, algorithm changes and learnings on how to be referenced all lead to needing to run audit reports.
What kind of results have Avidly seen?
As an example, after installing the recommended Answer Engine Optimisation tactics, we've seen sign-ups to a networking group increase with 25% of registrations coming from AI sources.
In another case, content optimisation following an audit so AI traffic increase by 29%.
Anecdotally, from a long-standing client, ORX, we're seeing immeasurable benefit in the clarity and structure provided to in-house teams from this thorough, hands-on walkthrough of what to implement.
How is this different from free audits?
Free "AI Audits" from tools such as HubSpot and others are definitely useful but are very surface-level and generic.
They are similar to free SEO audits (which I'm sure your Head of Marketing receives in their inbox on a regular basis). They only touch on generic best practices or advice and stay at a theoretical level.
This is a paid AEO Audit by Avidly, completed by our award-winning team, specific to your URL and goals, and includes a full walkthrough on a call.
Some of the HubSpot customers we support
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