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How to start building a personal brand and employee advocacy on social with Keira Penney

Building a personal brand

In this episode of our marketing podcast Avidly Talks, Keira Penney shares how to build a personal brand on social media and the importance of employee advocacy. Keira Penney, from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her current role at Great Influence, emphasising the importance of understanding personal branding as a means of connecting with people. They explore the significance of employee advocacy in building trust and reach for brands, the common pitfalls in personal branding efforts, and the need for authenticity in professional settings. The discussion also touches on the shift from traditional search engines to social media platforms for content consumption and the future of personal branding strategies.

Listen to the Full Episode

Don’t miss Keira Penney's insights on how to build a personal brand online on social media. Whether you’re a sales lead, manager, marketing professional or business leader, this episode offers valuable lessons for anyone looking to create a personal brand online. 

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Takeaways from this episode:

  • Personal branding is fundamentally about understanding people.
  • Employee advocacy is becoming increasingly important for brands.
  • Impressions on social media do not equate to a strong personal brand.
  • Authenticity in personal branding does not require sharing every detail of your life.
  • Knowing your 'why' is crucial for effective personal branding.
  • The collective reach of employees can significantly enhance brand visibility.
  • Personal branding should focus on long-term sustainability rather than short-term impressions.
  • Balancing professionalism and authenticity is key in personal branding.
  • The shift from search to social media is reshaping how brands connect with audiences.
  • Future personal branding strategies should prioritize visibility and meaningful engagement.

Chapters 
00:00 Introduction to Personal Branding and Career Changes
03:03 Understanding Great Influence and Personal Branding
06:05 The Importance of Employee Advocacy
08:55 Navigating Personal Branding in the Digital Age
11:53 Challenges and Opportunities in Employee Advocacy
14:51 Building a Personal Brand: Common Mistakes to Avoid
17:59 Tracking Success in Personal Branding
21:06 Balancing Authenticity and Professionalism
24:04 The Shift from Search to Social Media
27:10 Future of Personal Branding and Employee Engagement