Today’s buyers embark on what we can call a little journey. We don’t click on the first product...
Whether you want to master one type of video creation or you're ready to create multiple types of video content, having an awareness of where these fit within your marketing funnel is key if you want to attract, educate, convert and retain
The possibilities are endless when it comes to crafting content at each stage of the buyer's journey.
Ready to see just where video can be used? Check out this short video taken from our FREE Video Fundamentals Course in which our video-loving host Mark gives you the framework to get you started with video and get that inbound flywheel turning.
Overview of tips for starting with video
- Use the value ladder to help attract your ideal customer through How-To’s, promos and explainers
- How to adopt the funnel approach to deliver the right content at the right time through each stage of the buyer's journey to attract, educate, convert and retain.
- The Production Value - full-on production or quick and efficient? Our handy checklist gives you all the insight to help you create quick demo videos to more produced case study videos.
- Knowing the ideal length for video creation is tricky, but our course workbook gives you the ideal timings for various types of video, so you can start actioning.
Want to learn more and make video your secret weapon?
Whether you’re a marketing professional, business owner or part of a sales team, this course will show you how to use video to reach your goals and take your business to the next level.
Get your spot on the course using the button below.