In the dynamic world of digital marketing, staying ahead means embracing change. For HubSpot users, the announcement of a new addition to their platform comes as no surprise.
So, let us get you up to date on the latest — the Content Hub.
Described as 'an all-in-one, AI-powered content marketing software', the Content Hub is set to transform how marketers create and manage content throughout the customer journey.
In this blog, we'll take a closer look at the capabilities of the Content Hub and discover how you can harness its power to elevate your marketing efforts.
What is the Content Hub?
The new Content Hub builds on what the CMS Hub once was while adding a whole host of new tools. AI is baked into the software to save users time, build efficiencies, and transform your customers' journeys.
As a marketer, salesperson, or customer service representative, it's hard not to see AI's impact on the world. Well-thought-out integration of AI into your processes can bring many benefits to your business. It's no surprise that it's such a big part of this new content hub.
The new AI features include:
- AI image creation: Easy AI-powered image creation through simple prompts
- AI blog post generator: Create blog posts in minutes using AI assistance
- Brand voice: Keep your brand voice consistent, even with AI-generated content.
- Content remix: Generate additional content formats from existing content quickly and easily
One of our favourite tools is the content remix. It lets you repurpose original content for a variety of channels at the click of a button, saving you hours of time and making your life easier.
The new Content Hub also includes many other features:
- SEO recommendations that optimise website rankings in seconds
- Video and podcast hosting features to quickly publish audiovisual content
- Membership-based content allows you to create fully personalised content for your audience's individual needs
You may have seen a lot of hype around the Content Hub, particularly HubSpot's one and only Kyle Jepson.
Here's a quick two-minute video of him demoing some available tools.
We're giving you the chance to learn more about HubSpot's Content Hub with the people who made it.
Join us for a Q&A with Nicholas Holland and Luke Summerfield to find out more about how the all-new Content Hub can support you.