What does “benchmarking” your tech stack actually mean?
It’s not just a cost-cutting exercise or a software wishlist.
Benchmarking is about understanding how your current setup compares to a modern, connected tech stack. Think of it like stepping back and asking:
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Are we using the right tools in the right way?
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Where are the overlaps, blind spots or bottlenecks?
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Is this stack still fit for purpose?
Spoiler: a lot of businesses realise they’ve outgrown their stack years ago (they just didn't know it!).
Is Your Tech Stack Holding You Back? How to Spot the Red Flags
Let’s be honest, tech bloat usually sneaks in quietly. Then one day, someone asks why it takes three different tools just to send a single email. Sound familiar?
Here are some telltale signs your stack needs a serious review:
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Manual reporting that eats up time
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Duplicate records scattered across platforms
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No clear visibility between marketing, sales, and service teams
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Unclear ownership of tools and workflows
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Paying for software nobody’s actually using
None of these are groundbreaking issues on their own, but together? They’re a productivity killer. And when your competitors are running lean and mean, this kind of tech bloat can cost you more than just time.
Why now is a good time to pressure test your stack
In the current market, most teams are expected to do more with less. Tech spend is under scrutiny. So is ROI.
But smart cuts don’t come from removing tools blindly. They come from knowing what’s working, what’s not, and what’s holding you back.
Benchmarking gives you the data to make those calls with confidence.
Want a clearer picture of how your stack compares?
We’ve put together a simple tool to help. It lets you benchmark your current stack against a high-performing HubSpot setup in just a couple of minutes.
You’ll walk away with a visual snapshot of where you’re strong, where you’re exposed, and what to fix next.
No pressure. No hard sell. Just insight.