Why Benchmarking Your Tech Stack Matters

Most businesses didn’t plan their tech stack. It just happened.

A CRM was added. Then a marketing platform. Then some sales enablement tools, a chatbot, and a few workarounds were used to glue it all together.

It works. Kind of.

But here’s the thing: when your tools aren’t talking to each other, your data isn’t either. And when your data’s a mess, so are your campaigns, your reporting, and your customer experience.

What does “benchmarking” your tech stack actually mean?

It’s not just a cost-cutting exercise or a software wishlist.

Benchmarking is about understanding how your current setup compares to a modern, connected tech stack. Think of it like stepping back and asking:

Are we using the right tools in the right way?
Where are the overlaps, blind spots or bottlenecks?
Is this stack still fit for purpose?

Spoiler: a lot of businesses realise they’ve outgrown their stack years ago (they just didn't know it!).

Is Your Tech Stack Holding You Back? How to Spot the Red Flags

Let’s be honest, tech bloat usually sneaks in quietly. Then one day, someone asks why it takes three different tools just to send a single email. Sound familiar?

Here are some telltale signs your stack needs a serious review:

Manual reporting that eats up time
Duplicate records scattered across platforms
No clear visibility between marketing, sales, and service teams
Unclear ownership of tools and workflows
Paying for software nobody’s actually using

None of these are groundbreaking issues on their own, but together? They’re a productivity killer. And when your competitors are running lean and mean, this kind of tech bloat can cost you more than just time.

Why now is a good time to pressure test your stack

In the current market, most teams are expected to do more with less. Tech spend is under scrutiny. So is ROI.

But smart cuts don’t come from removing tools blindly. They come from knowing what’s working, what’s not, and what’s holding you back.

Benchmarking gives you the data to make those calls with confidence.

Want a clearer picture of how your stack compares?

We’ve put together a simple tool to help. It lets you benchmark your current stack against a high-performing HubSpot setup in just a couple of minutes.

👉 Check your tech stack here

You’ll walk away with a visual snapshot of where you’re strong, where you’re exposed, and what to fix next.

No pressure. No hard sell. Just insight.