Recap, TIPS and further reading:

>> Get the slides in PDF FORMAT<<

>> View in Google SLIDES <<

Top tip:

Embrace AI mindfully and build trust with your audience

Key takeaways:

• Shift content approach from volume to value
• Build trust in a community that you own
• Embrace AI mindfully
• Prioritise people's privacy and ownership of their data

Immediate actions:

• Audit your marketing channels
• Refine content for deeper queries
• Reinvest in relationships & advocacy
• Stay informed on AI/Privacy updates

Some further reading:

Here's that marketing attribution learning session I mentioned from Exit Five (B2B marketing community) that happened last night but looks to be happening again LIVE on 21st Feb. And a massively impactful study by SparkToro on zero-click search habits.

Here's the Apple Developer Privacy Resource that's a bit App-Developer-specific BUT it nicely captures how to handle people's data. And here's the ICO guide to GDPR for easy refreshing (this website is not legal advice!).