Keep up with AI: Discover our top AI blog picks

AI has emerged as a revolutionary force, impacting every aspect of our lives, including the marketing world. Marketers who adapt and embrace the transformative power of AI gain a significant competitive edge in today's world.

In this blog, I'll let you know why marketers should keep up with AI. Plus, I've rounded up some of Avidly's favourite blogs that help us all stay informed about the latest AI advancements in marketing.

Our seven favourite AI blogs to add to your bookmarks

AI innovations move at a very fast pace. Every minute there's either a new tool or development designed to make our lives easier. Keeping up with AI blogs will help you stay ahead of the game so you can offer the best marketing tactics to your clients.

Here are some of our favourites that have been helping us stay informed: 

1. AI-zing News With Ava

Ava's AI Insights is a treasure chest full of cutting-edge AI applications in marketing. With poetic narratives and thought-provoking articles, this blog explores the connection between AI and marketing, offering a glimpse into the future possibilities of the industry. 

2. Futurepedia

Futurepedia delves into the meaningful implications of AI in marketing. Discover visionary ideas, insightful analysis and inspiring success stories that will transport you to a space where the boundaries of marketing are pushed to their limits.

3. AI Weekly

AI Weekly is a captivating blog that delivers a weekly dose of AI insights in the marketing world. With its engaging writing style and emotionally charged articles, this blog unravels the latest trends, innovations and breakthroughs in AI marketing. 

4. Deep Learning 

The Deep Learning blog explores the intricacies of AI marketing techniques. Immerse yourself in the technical nuances of deep learning algorithms, neural networks and data-driven marketing strategies. 

5. OpenAI Blog 

The OpenAI Blog opens the door to a world of cutting-edge AI innovations that are revolutionising the marketing landscape. Be captivated by their vivid storytelling as they unravel the mysteries of GPT, reinforcement learning and AI-driven creativity.

6. AI Business

AI Business is an exceptional website that offers a captivating blend of cutting-edge AI news, insightful trends and profound insights into the realm of AI. With an emphasis on the technological endeavors of prominent corporations such as Google, Meta and Microsoft, this blog illuminates the remarkable advancements these giants are achieving by harnessing the power of AI, all while keeping you on the forefront of technological innovation.

7. The Gradient

The Gradient delves into AI research, ethics and social implications, providing a vibrant space for AI researchers, practitioners and enthusiasts to share their insights. It is accompanied by a successful podcast that has over 27,000 subscribers and is definitely worth a listen!

Why should you keep up with AI?

AI has transcended its sci-fi origins to become a marketing game-changer. By harnessing the potential of AI, marketers can uncover valuable insights, automate tasks, create personalised experiences and optimise their marketing strategies for maximum impact.

And that’s just the beginning.

Gain a competitive advantage

In a fiercely competitive business landscape, staying ahead of the curve is paramount. By leveraging AI, marketers can outsmart their competitors, deliver exceptional customer experiences and achieve unparalleled success in their marketing endeavours.

Enhance marketing strategies

AI acts as a beacon of inspiration for marketers, illuminating innovative approaches to marketing strategies. From predictive analytics to sentiment analysis, AI offers invaluable insights that enable marketers to refine their strategies for maximum impact. 

The result? Marketers can uncover untapped opportunities, optimise their marketing mix and drive exceptional results.

Improve customer experience

In the age of hyper-personalisation, customer experience reigns supreme. AI empowers marketers to understand customers' needs, preferences and pain points on a granular level. 

Marketers can create tailored experiences that resonate with their audience, fostering loyalty and advocacy with the help of AI-driven personalisation. 

Staying updated with AI developments enables marketers to continuously enhance the customer experience, forging strong and enduring relationships. 

In a world where technology evolves at lightning speed, marketers must keep up with AI to thrive. Embrace AI's potential, and witness the alchemy of data and emotion as it shapes the future of marketing.