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HubSpot Marketing Overview

Want to get the most from HubSpot Marketing Hub?
It needs more than just a standard setup

Starting with an effective HubSpot Marketing Hub implementation and onboarding into your company is great.

Then making sure ongoing success is achieved takes feeding the Marketing Hub with new marketing materials and output.

Here's a range of services you can have in place every month:

Implementation & Onboarding

Inbound Marketing Strategy


Content, Video & Design

Social Media

Email Marketing & Automation

Implementation & Onboarding

Taking the time to set up your Marketing Hub correctly will make your future plans a lot more impactful.

Our team has worked on over 1,200 HubSpot portals and knows how to ensure it's following best practice and best serving your business.

Take a look at more on this here.


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Inbound Marketing Strategy

The old inbound playbook died years ago. Modern inbound marketing strategies rely on being in tune with modern market conditions, user habits and technological trends.

Make sure your inbound marketing strategy is put together by a HubSpot Partner who leads rather than follows.

Take a look at more on this here.


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Along with content production, SEO strategy and delivery have always been a fundamental part of inbound marketing and getting the most out of HubSpot Marketing Hub.

And PPC is increasingly vital in the modern digital landscape as off-site platforms move more and more to a 'pay to play' model.

Take a look at more about SEO and PPC services.


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Content Marketing

Long form content, website page copy, podcasts and video content. It all needs writers and it all needs designers.

And it all feeds into the channels that distribute this content.

Find out more about services in content, video and podcasting, and design related services, which can all form part of a full marketing retainer.


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Social Media

Whether it's paid or organic social media and whether you're a B2B or B2C business, a proper strategy and effective delivery are vital.

Read more about this service here.


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Email Marketing & Automation

The most data-rich, testable and insightful marketing tool at our disposal. And when you do it using HubSpot, you can achieve unbelievable results.

Read more about this service here.


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...of marketers are reporting on how their campaigns are directly influencing revenue.

As a marketer reporting on the success of campaigns is essential. Goals are set in the strategy phase and whether they are met or not determines if you are a success. 

The Marketing Hub is well-placed to help you run effective campaigns. 

Over 75% of marketers report on campaigns and their impact on revenue, underlining the importance of strategy and goal setting. The marketing. 

(Source: HubSpot)




Meet Avidly HubSpot Solutions

With over 1,200 HubSpot projects completed, many HubSpot Impact Awards and being named HubSpot Global Partner of the Year FOUR times, you can rely on our team to deliver.

With over 100 HubSpot-specialised marketers in the team, you can count really move fast towards your marketing goals.

Check our credentials when it comes to inbound marketing and using the HubSpot Marketing Hub:

Shoes For Crews Europs

Inbound Marketing doubled Shoes For Crew's revenue

This is the story about how we helped Shoes For Crews to dominate online, grew their reach to millions and doubled their revenue.

Bermudiana Beach Resort

Bermudiana Beach Resort filled its pipeline with huge value deals

Find out how we helped Bermudiana Beach Resort fill their pipeline with huge value deals through web design and inbound marketing


A new website with a focus on mobility and conversion

Techstep wanted a website that breathes inbound and a design that fulfills both the function and the feeling of a company that focuses on value for the visitor.

Partner of the Year_2

Global Partner of the Year - 5 years in a row

Out of the thousands of HubSpot agencies out there, we have officially got the reward HubSpot Partner of the Year - five times in a row! That is a title that means a great deal to us all and that we have maintained for four years running.


Proven Elite HubSpot Partner

Avidly is one of only a few Elite HubSpot Agencies. This means HubSpot recognises us for our understanding of the platform and our ability to implement the best solutions for our customers.


HubSpot's Partner Directory

It's easy for us and HubSpot to say we're good at what we do, but you an hear the same accolades from companies like yours who are using our services to help them grow. See reviews from over 200 customers about their experiences in HubSpot's Partner Directory.

“After one month into the job and endless research, I brought Avidly to help me build marketing from scratch. As the only marketer in an early-stage startup, I instantly knew I needed a strong partner to help build a marketing machine. It was the first time I built a website as well as an inbound marketing campaign with an external agency and I must say, this is the way to go! Not only did I profit from their wealth of experience unlocking the power of HubSpot, but I also had the best time working with the lovely folks at Avidly.”

Raquel Soares, Uleska 

Ready to reach your marketing goals?

With various retainer packages available and always tailored to your particular scenario and budget, it's best to speak to us.


HubSpot ROI Calculator


FAQs for the HubSpot ROI Calculator


How does HubSpot obtain the customer data used in the ROI calculator?

HubSpot collects data as customers interact with them via their websites or use HubSpot’s subscription services. What they collect, how they use the information they collect, how they share that information, and how customers can manage their information are all described in their Privacy Policy.

What types of customer data are used in the ROI calculator?

The data utilized in the ROI calculator falls into two categories:

HubSpot collects Personal Data from customers when they submit web forms or interact with our websites, for example subscribing to a HubSpot blog, signing up for a webinar, or requesting customer support. HubSpot also collects Personal Data when customers sign-up for a HubSpot account, create or modify user information, set preferences, or provide any other related information to access or utilize our Subscription Service. 

Usage data includes metrics and information regarding customers’ use and interaction with the Subscription Service such as what product features they use the most, when an object (like a ticket) is created and closed, and how often certain features (like workflows) are triggered in their account.

To ensure HubSpot maintains the privacy of their customers’ data, they use anonymization to remove or modify personally identifiable information, so that data cannot be associated with any one individual. HubSpot employs three standard anonymization techniques to customer outcomes data: attribute suppression, generalization and aggregation.

Which HubSpot customers are included in the data used in the ROI calculator?

The data used in this calculator is based on aggregated data from HubSpot customers globally who owned Marketing or Sales Hub Professional or Enterprise for at least 12 months between January 2019 and April 2022. 

In order to be included, the sample for each metric Marketing Hub customers also met the following criteria:

  • Website traffic - must have installed the HubSpot tracking code on website.
  • Marketing leads - must have activated the forms feature.
  • Website conversion rate - must have installed the HubSpot tracking code on website and activated the forms feature.

Sample sizes for each region and industry cohort and metric vary.  But, in order to ensure data privacy and accuracy, HubSpot does not share aggregated data from customer cohorts with sample sizes that do not reach their established cohort size threshold. In these cases, they default to the use of the global value for that metric.

How is the average improvement for each metric determined?

The average improvement for each metric reflects customer performance 12 months post-purchase compared to the average set in the first month after purchasing Marketing Hub or Sales Hub.

The exception is web-conversion rate in which customer performance 12 months post-purchase is compared to the average set in the first three months post-purchase.

HubSpot believes it is critically important to ensure the average improvement values used in this calculator reflect the experience of HubSpot’s customers as accurately as possible. Therefore, before analyzing customer’s data, they screen the data to check for errors, missing data and data distribution. They also employ statistical techniques to identify outliers and clean data so that unusual values do not distort monthly averages. In the case of highly skewed distributions, they use the median value as opposed to the mean because medians are found to be the best measure of central tendency in the case of skewed data.

What does HubSpot (or the partner) do with the data I enter in the calculator?

If cookies are enabled, HubSpot locally stores your selected:

  • Industry
  • Currency
  • Region

These items are cleared whenever you clear your cookies, and are scoped to the current browser being used (e.g., you can’t pick up in Safari where you left off in Chrome).  These properties are not being used to identify you in any way. HubSpot only uses these fields to provide you results based on data that best aligns to you (i.e., your industry or region) and presented in your currency. Everything else you enter into the calculator is saved in-memory while you are interacting with the app. Any data not listed above is cleared as soon as you close your tab/browser window. For more information on how HubSpot uses cookies, please refer to their Cookie Policy.

Avidly's privacy policy can be found here.

Am I guaranteed to see the results I obtain from this calculator?

The data used in this calculator is based on aggregated data from many thousands of HubSpot customers globally.

Please keep in mind that results for individual businesses, including your own as well as HubSpot’s, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Therefore, we (and HubSpot) cannot guarantee you will see the exact results you obtain from the ROI Calculator if you purchase Marketing Hub or Sales Hub.