Video, video, video. Where do you even start? Or if you've been doing it for a while, how do you...
If you’re searching for the perfect online video platform, you aren't alone. Postclick found that 61% of marketers plan to increase their video spending. The video revolution was already in full swing before the coronavirus pandemic, but since the whole world got to grips with Zoom, it’s expected to be even more critical.
So, how do you know which video platform is right for you?
At Digital 22, we’ve been using Vidyard since 2018 and we’re delighted with the choice we made. Here are the top five reasons it should be your online video platform too.
- It makes a massive impact on sales
- Staff build confidence on camera
- Keep viewers within your content ecosystem
- Identify what’s working and what isn’t
- Fast and simple video sharing
1. It makes a massive impact on sales
One of the areas where we’ve seen the biggest impact of Vidyard is during our sales process. HubSpot found that nearly 8 out of 10 marketers feel that video has a direct, positive impact on sales.
The beauty of Vidyard is that we aren't referring to high-production videos here. What makes a real difference are simple, personalised videos our sales team create when speaking to a lead.
The act of creating a video and giving a prospect the chance to put a face to a name is invaluable. It’s easier to build rapport and you’re more likely to stick in the mind of someone who might be considering multiple businesses to go with. It can be the difference between a sale and a missed opportunity.
“Vidyard has made such a big difference to the way we sell. Just by creating a quick 30-second video, I can explain everything I need to in total clarity and the lead who receives the video gets to know me a little more each time.” - Caroline Sibley, Head of Solutions
2. Staff build confidence on camera
Even after all those Zoom quizzes and FaceTime conversations, getting in front of a camera can still be a daunting prospect. With the importance of video continuing to grow, it’s crucial we overcome our camera shyness.
This is where the Vidyard platform can help. For many people, being on camera is at its most intimidating when there are expensive cameras, lighting, microphones and camera operators to contend with.
At Digital 22, Vidyard is so accessible to those of us who still feel nervous at the prospect of being filmed because all we need to get started is a laptop. It’s something we can approach at our own pace and in our own time. Then, if we aren't happy with how the video is going, we can start again as many times as we want or make quick edits if needed.
This individual, relaxed approach to being on camera allows you to get used to seeing our face and hearing our voice. It’s a slow process, but after creating countless videos, you’ll find your staff building confidence on camera and creating vital videos for both sales and marketing purposes.
For tips and advice on getting comfortable on camera, check out this recent podcast that’s filled with helpful information.
3. Keep viewers within your content ecosystem
The more you can keep users on your website consuming your content, the better chance you have of them downloading a resource, getting in touch or buying a product. Depending on the platform, it can be sometimes difficult to present a video without the end result being an exit.
Vidyard features an online video player that can be embedded anywhere, allowing you to place key videos on high traffic pages or essential emails.
What sets Vidyard apart is the ability to optimise your videos in several vital ways. First, Vidyard can automatically transcribe your videos to ensure that no one ever finds them inaccessible. The quickest way to frustrate a visitor is by presenting content they can’t access.
Vidyard also gives you the option to include video calls to action. You can add buttons, links and more to provide viewers with recommended next steps once they’ve finished viewing. This keeps them within your content ecosystem and takes them one step closer to completing your intended goal.
4. Identify what’s working and what isn’t
The global video analytics market is expected to reach almost $22 billion by 2027. With so much new content created each day, it’s important to cut through the noise and identify what your audience actually wants to see. Even if you’re creating sales videos that are sent to prospective clients, it’s useful to know which videos are watched and which go unseen.
Vidyard’s powerful analytics dashboards provide useful insight into performance metrics that help you to improve future videos. With statistics like views over time and aggregate attention times, you can better understand your audience and test different strategies to see what works best.
Sending a video to a board of directors at a potential client? With Vidyard, you can see which of them watched your video and how much of it they saw.
5. Fast and simple video sharing
You’ve made the final edits and you’re ready to share your video with the world. Vidyard’s extensive sharing features ensure your video will reach the people it’s supposed to. For example, you can easily embed your videos into emails at the click of a button.
Take your video to the next level with customised landing pages that match your company’s branding. This added level of professionalism can make all the difference if you’re making an important sales pitch.
Whether you’re sharing a video internally on a centralised hub or you’re pushing it onto Facebook, Twitter and YouTube, Vidyard’s simple sharing features make the process fast and easy.
Ready to improve your video skills?
If you’re looking to incorporate more video into your existing sales and marketing campaigns, then we have the perfect course for you. Our free video fundamentals course will give you the knowledge and skills you need to get the absolute most from video in the future. Click the link below for more information on our free course.