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About StudioNow
StudioNow is a high-profile creative content agency based in the US. They support Fortune 1000 brands such as Coca-Cola and LinkedIn with compelling visual content. Specializing in video production, photography, and creative asset development, StudioNow’s team operates as an extension of these brands, focusing on authentic storytelling and high-impact visual experiences.
With award-winning producers and a scalable production model, StudioNow is equipped to support large-scale projects across diverse industries. Their success relies on understanding clients’ unique branding needs, pain points, and goals for long-term collaboration.
When StudioNow’s marketing lead joined, her mission was clear: to set up a robust marketing function capable of generating high-quality leads and driving scalable growth. The existing setup included multiple website platforms (WordPress, Wix, Webflow) and Snapwire for SEO, but it lacked the streamlined functionality needed to support their vision. HubSpot emerged as the solution, consolidating their tech stack, refining their positioning, and providing the framework necessary to enhance lead generation and client engagement.
Investing in a partnership with Avidly and technology in HubSpot helps me get more stuff done, faster.
Lizelle Holstein
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SVP, marketing, StudioNow
Challenges
Before partnering with Avidly, StudioNow faced several challenges. With multiple systems in place, they struggled to achieve a unified view of their data and processes. The lack of integration made it difficult to streamline lead generation, assess lead quality, and manage data cleanly. StudioNow needed a more efficient, consolidated platform to manage their operations and make informed marketing decisions.
Overall challenges to overcome:
Fragmented systems and lack of integration
- Multiple platforms (WordPress, Wix, Webflow, Snapwire) created disconnected views of data, making it difficult to manage operations and drive cohesive marketing efforts.
Inconsistent lead generation and quality
- Without a unified platform, StudioNow faced challenges in generating consistent, high-quality leads and tracking meaningful metrics for conversion and engagement.
Need for consolidation and tech-stack alignment
- Their diverse tech stack lacked the streamlined functionality to support business growth, and a consolidated approach was needed to centralize operations.
Requirement for specialized expertise and speed
- StudioNow sought a partner capable of quick execution and specialized knowledge in HubSpot to handle their migration and integration needs efficiently.
Ensuring stakeholder buy-in during transition
- Migration to HubSpot initially led to a temporary dip in web traffic, making it critical to secure stakeholder buy-in on the strategy’s long-term focus on attracting the right audience over mere traffic volume.
Additionally, StudioNow required a partner with specialized expertise across multiple functions—someone who could guide them through platform migration, content management, and SEO while enabling rapid execution. HubSpot, recommended by StudioNow’s team as a trusted choice, guided them toward Avidly as the ideal partner for this transformation.
Delivered on our promises:
“Avidly got so little to work with in the beginning, and we hoped to get so much back. And they delivered.”
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Lizelle Holstein, StudioNow
Solution
StudioNow found their answer in Avidly, who brought not only a deep understanding of HubSpot but also an approachable, consultative approach. Through an initial consultation, Avidly’s team (led by Caz) worked closely with StudioNow to fully understand their budget, needs, and goals.
Key activities around the new website:
- Transitioned StudioNow’s website from WordPress to HubSpot, reducing the site from hundreds of pages to 10-15 key pages for a more cohesive, effective online presence.
- Leveraged HubSpot’s ContentHub, CRM, MarketingHub, OpsHub, and ServiceHub for a fully integrated solution that covers all aspects of StudioNow’s digital marketing and content needs.
- Created optimized content for the new site, migrated blogs, provided CMS training, and ensured smooth integration of third-party tools like Zendesk with HubSpot.
- Gained stakeholder support to prioritize the right kind of traffic, shifting the focus from volume to lead quality to align with StudioNow’s long-term goals.
Despite a temporary decline in traffic post-migration, StudioNow secured internal buy-in on the importance of attracting the right audience over mere traffic volume. The website was launched in August 2024, and the results are crystal clear.
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Results & impact
Working with Avidly and HubSpot, StudioNow has built a sustainable foundation that’s set them up for future growth. Avidly delivered a polished and unique website that aligns closely with StudioNow’s brand vision.
Measurable success metrics
- 11.8% site wide conversion rate
- 311 new contacts since launch 22nd August (data from mid October 2024)
- 72 seconds time per page view
- 1.67% CTA rate site wide
- 50% average bounce rate
- 92% SEMRush health score on launch
Enhanced brand cohesion and online presence
- StudioNow’s new website reflects a polished, cohesive brand aesthetic, showcasing their values and capabilities in a streamlined, user-friendly design.
Improved lead quality and data-driven decision-making
- With integrated systems and clear KPIs, StudioNow can now track high-quality leads effectively, focusing on meaningful engagement and conversions.
Increased efficiency and autonomy for marketing team
- HubSpot’s unified platform allows StudioNow’s marketing team to manage operations without micromanagement, enabling focus on strategic initiatives.
Reduced operational complexity
- By consolidating systems and processes, StudioNow streamlined workflows and simplified tech-stack management, reducing the need for extensive oversight.
Strong, supportive partnership with Avidly
- Avidly’s proactive, solutions-oriented approach allowed StudioNow to build a foundation for growth and operational agility without the need for additional hires.
Without HubSpot and Avidly, StudioNow would have faced a far more complex and time-consuming path to achieving these results. Instead, Avidly provided an experienced, thoughtful approach to problem-solving, proactively addressing StudioNow’s challenges and strengthening the partnership every step of the way.
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