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CASE STUDY
Pushing the boundaries of HubSpot websites
With benefits such as a leaner tech stack, improved accuracy (99.9% fulfilment accuracy), and increased operational speed (up to 360 order lines picked and packed per hour), Pio empowers its customers to focus on growth while providing a safer and more enjoyable working environment.
When Pio sought to create a cutting-edge website to showcase its transformative solutions, they turned to Avidly HubSpot Solutions for website strategy and development. The result? A website that pushed the boundaries of what’s possible in HubSpot’s Content Hub, blending innovation and functionality to reflect Pio’s groundbreaking approach to automated warehouse management.
Background
Company: Pio
Industry: Logistics and Fulfilment
Pio, a division of AutoStore, specialises in innovative automated warehouse solutions that redefine logistics and fulfilment operations. Utilising a unique grid-based system powered by robots, Pio’s solutions enable businesses to streamline operations, reduce costs, and enhance efficiency.
Pio’s grid-based robotic automation system is a game-changer in the logistics and fulfilment space, offering end-to-end automation, increased efficiency, and a leaner operational footprint.
Our mission is to establish Pio as a credible alternative to the current storage and fulfilment solutions on offer to eCommerce SMBs. Our vision is to position Pio in contrast to the major 3PL solutions and align it with other disruptor brands to empower SMBs.
Challenges
As a new company with no existing website, Pio faced the challenge of establishing a digital presence to introduce their innovative and disruptive product to the market.
The challenge wasn’t just to create a website—it was to design a strong online presence that captured Pio’s mission of empowering growing businesses while showcasing the new technology and automation at the heart of their offering. This required a bold, boundary-pushing approach within HubSpot’s Content Hub to deliver a site that was as innovative and dynamic as Pio’s product itself.
Positioned as the smaller, more compact solution for young businesses ready to scale, Pio needed a website that differentiated them from AutoStore, their parent company known for catering to larger enterprises.
To reflect the groundbreaking nature of their product, the website needed to stand out as innovative and forward-thinking, setting them apart from competitors in a rapidly evolving industry.
Solution
To address Pio’s challenge, we provided strategic guidance and technical expertise to develop a website that not only introduced their disruptive product to the market but also showcased the advanced capabilities of HubSpot as a platform. The project unfolded in two phases, each tailored to meet Pio’s unique needs as a new company with an advanced solution to offer.
Phase 1: Strategy and Launchpad
In the initial phase, we developed a strategy for Pio’s homepage. Acting as a launchpad, this phase focused on delivering a strong first impression for the newly established brand, enabling them to begin their digital journey quickly while ensuring scalability for future development.
The aim was to create a foundation that would capture Pio’s value proposition, demonstrate their innovative approach, and engage potential customers.
Phase 2: Development of a Fully Functioning Website
Building on the success of the first phase, we moved into the development of a fully functioning website. Collaborating with a Norwegian design agency that produced the design, we ensured the seamless integration of their creative vision with HubSpot’s capabilities.
This collaboration allowed us to leverage our expertise in HubSpot strategy and development while ensuring the final product was a cohesive reflection of Pio’s brand identity.
The website pushed the limits of what is typically expected from a HubSpot site. Often perceived as a platform for simpler websites, this project demonstrated that HubSpot is capable of delivering a highly interactive, feature-rich websites while maintaining ease of use.
Complex yet smooth functionality was implemented, including interactive elements that provided an engaging user experience—all while retaining HubSpot’s flexibility and usability.
The result was a dynamic website that positioned Pio as a leader in warehouse automation and demonstrated how HubSpot can be a powerful tool for companies looking to stand out in competitive industries.
This project not only established Pio’s online presence but also served as a showcase for what’s possible with a well-executed strategy and development within HubSpot’s Content Hub.
Results
The launch of Pio’s website marked a significant milestone in establishing their brand and showcasing their disruptive automation solutions.
By pushing the boundaries of what is possible within HubSpot, the site not only positioned Pio as an innovative leader in the logistics industry but also demonstrated how a well-executed strategy and development can deliver a seamless, interactive user experience.
The collaboration between Avidly and Oker ensured the perfect blend of functionality and design, creating a platform that continues to drive engagement, generate leads, and support Pio’s growth.