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 How is everything in HubSpot connected to the CRM?

Marketing & CMS Hub, Sales Hub and Service Hub is all connected to HubSpot CRM to make digital marketing and sales easier and more efficient for your company. 



There are a lot of CRM systems on the market today and it is not always easy to choose the right one for your company and your needs. What are the most important features for your business, do you need to have access to marketing tools in the same platform? Which system is user friendly enough for your employees to use? The list of questions can be long. 

At Avidly we use HubSpot’s CRM - a platform which has all the tools you need for marketing, sales and service integrated. The platform consists of 5 hubs - Marketing Hub, Sales Hub, CMS Hub, Service Hub and Operations Hub. Everything gathered in one platform. 

On this page our CRM-expert, Jon Mogard, will guide you through the various Hubs,  to show you how they are connected to the CRM - the core of HubSpot.

1. HubSpot CRM 

The core of HubSpot 

As mentioned, the CRM is at the core of HubSpot. Here you can follow your contacts' behaviour online, the communication they have had with your company, if they have started a ticket in the Service Hub and other relevant information. 

As soon as a visitor to your website converts, for example, downloads a premium content piece or fills out a contact form on your service pages, it will be logged on the individual’s contact card. 

Watch the video below for an overview of HubSpot’s CRM. 


2. Marketing & CMS Hub


Attract new visitors 

HubSpot’s Marketing Hub is a comprehensive hub which contains basically all your marketing department should need. In the Marketing Hub you will find tools for advertising, email marketing, landing pages and social media. 

HubSpot also has a built-in CMS which makes it possible for you to handle your whole website in HubSpot - from storing website pages, managing your blog and optimising your SEO. 


When you have attracted unknown visitors to your website, it is time for you to convert those into known leads. The best way to do this is by using forms in the Marketing Hub. In HubSpot there are many different formats of tools which allows you to easily gather information about your visitors.


3. Sales Hub

Turn your leads into customers 

When marketing has done their job with attracting unknown visitors to your website, converting them into leads and nurturing them to move further down the funnel, it is time for them to pass the baton to the sales team. In Sales Hub you can do a lot of smart things - such as tracking the visitors' full journey, sending emails from an already created template, and using snippets to name a few. See the video for more information! 


4. Service Hub 

Make your customers happy

Last but not least, let us present HubSpot’s Service Hub. When you have attracted new visitors, converted them into leads and turned them into customers, the next step of your customer relationship begins! 

In Service Hub you can keep track of tickets and inquiries your customers need help to solve. This can be organised in a ticket pipeline to  help you manage your open tickets and those in need of your attention. It is also possible to include automation to assist you with being even more efficient when helping your customers. 

Watch more Service Hub features in the video below.


How can we help you with HubSpot?

We hope these videos have given you a deeper understanding about HubSpot as a platform in general and how the CRM is the core of everything in particular. If you want to know more about HubSpot CRM and how it can help your company grow, reach out to us and we are happy to help you!

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