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Lunch & Learn: Increase Awareness and generate Leads with Paid Media

Increased Awareness with Paid Media - weiß

The year 2021 is slowly but surely drawing to an end and we look back on a very turbulent year in all ways:

2021 has not only changed the way we work with the Corona virus, but also almost all our activities in a striking way. It is becoming increasingly crucial to both strengthen existing customer relationships and convince potential new customers of our own products & solutions.

An important factor here could be a suitable content syndiction campaign - whether marketing, sales or BANT leads, let us address your B2B prospects with the appropriate activities!

In our Lunch & Learn webinar, we outlined the basics of a multi-channel lead campaign and talked about individual concepts!


In the B2B world in particular, trade fairs and conferences were suitable activities for acquiring new customers. However, much has shifted to the internet and it will be even more crucial that you constantly supply your sales pipeline with high-quality leads.

Over the past years, we have noticed that many of our clients have had to deal with digital sales and marketing channels for the first time - and have come to us with many of the problems that have arisen in the process.

The future must include a nurturing process

In this practical hands-on webinar we took a closer look at a future-proof paid media strategy. Especially in the EMEA & NAM regions, content syndication campaigns, particularly in the B2B sector, enjoy great acceptance and attention. In the meantime, they are often part of a full funnel strategy of many companies.

Learn in our practical webinar, for example:

  • What lead types exist and how they differ from each other in B2B use
  • What features and possibilities exist to make the campaign even more successful
  • Which accompanying activities are helpful or recommendable
  • Which factors you should avoid at all costs
  • How data-driven campaigns can be combined with surrounding campaigns
  • And much more!

Take advantage of this opportunity. If you come up with any questions during the recording, please feel free to contact us directly. Our expert will be happy to answer all of your questions.

This is only one part of a webinar series on performance marketing. Please see our other events as well.

Google Ads (Recording)

B2B Paid Social (Recording)

Length of the webinar: approx. 60 min.
Language: English

Sebastian Wieser_sw


Senior Performance Manager, Avidly

Watch the recording now