Skip to content

Account Based Marketing

Target your high-value prospects
and close the deal

Account Based Marketing aka ABM is a great marketing approach to identify and hyper-target large-scale accounts to really deliver the best ROI for your business.

Unlike traditional marketing, ABM turns the funnel around and focuses on driving 121 interactions.


... more likely to exceed their revenue targets compared to teams that don’t.

Teams that adopt ABM are 6% more likely to exceed their revenue targets compared to teams that don’t.

Account-based marketing is all about identifying and selling to your highest-value customers. It’s a marketing growth strategy that drives marketing and sales teams to work in sync, creating tailored buying experiences for mutually-identified key prospects.

This means you need to go beyond simply aligning sales and marketing. The actual foundation of the strategy places sales and marketing together through personalisation at the account level.

(Source: HubSpot)

ABM helps you:

  • Target high-value accounts
  • Personalise their buyer’s journeys
  • Create bespoke communications suited to their needs
  • And tailor content and marketing campaigns to the account



We do this by:

Account selection

We'll work with your sales team to choose the right prospects and the right team to work on those accounts.


We nurture those accounts by developing content that really speaks to your prospects on a 121 level

Building Relationships

Your team and your key prospects will start to build relationships as communication is increased 


Global Partner of the Year - 4 years in a row

Out of the thousands of HubSpot agencies out there, we were officially named HubSpot Partner of the Year for three years in a row - 2019, 2020, 2021 and 2022. This award proves our knowledge and competence in HubSpot. 


Proven Elite HubSpot Partner

Avidly is one of only a few Elite HubSpot Agencies. This means HubSpot recognise us for our understanding of the platform and our ability to implement the best solutions for our customers.


HubSpot's Partner Directory

It's easy for us and HubSpot to say we're good at what we do, but it's important that you hear that from companies like yours too who are using our services to help them grow. You can see reviews from over 200 customers about their experiences in the HubSpot's Partner Directory.

"Avidly has worked for us on several project areas all of which I am very satisfied and impressed with!"


Muhammed Shaikh
Marketing Lead | Voicescape


Want support to get your ABM running smoothly and delivering?

We have services available to strategically manage the implementation of your ABM campaigns, freeing up your teams to hold those all-important conversations.