Gamification for B2B - how to get more quality leads and engage your customers



Gaming mechanisms are extremely effective, both when it comes to acquiring new leads, engaging existing contacts and winning back lost customers.

In this webinar you will find concrete examples of how companies like Grundfos use gamification with great success.

If you think gamification is in the fun and giggles category only suited for B2C companies, this webinar will challenge your perspective.

We have invited Martin Bjørn Madsen from LeadFamly to show why the application of gamification techniques works just as well for B2B businesses and how the mechanisms can be used to engage customers throughout the entire customer journey.


You will learn:

  • Why does gamification work?
  • How can the mechanism be used to generate new leads and engage existing customers?
  • How have other B2B companies done and what results have they achieved?
  • How can games support your other sales and marketing efforts?
  • How do you get started?

Available on demand - fill in the form to get access.


Speakers:martin bjørn madsen 2Martin Bjørn Madsen, Leadfamly

Martin Bjørn Madsen is CEO of Leadfamly, a fast-growing gamification platform enabling customers to easily build and run effective marketing gamification campaigns. 


DK_medarbejdervideo_BrianBrian Stræde, Avidly

Brian Stræde has extensive experience with creating lead generating content for B2B companies.

As Head of Marketing he is responsible for the agencys own marketing efforts.

Fill in the form to watch


Your current browser is not supported

To continue using our site please upgrade to the latest version of Chrome, Firefox or Microsoft Edge.