An integration between HubSpot and your CRM or other business-critical systems allows your sales and marketing team to align and improve the performance of both teams. At the end of the day, having the right customer data available can make or break your customer experience.
By integrating your business-critical systems, you also cut fruitless hours spent toggling between systems and ensure that your sales and marketing team have access to the data they need, in the system they need, when they need it.
Advantages of integration between HubSpot and your CRM:
- A smooth process for handing over leads to Sales.
- Gives Sales crucial intelligence about leads’ behaviour and likelihood to close.
- Gets customer data in HubSpot to make better segmentation and personalisation.
- Lets Sales stay in their main system (CRM).
Read our blogpost: How do integrations in HubSpot work?