We look at content marketing from two perspectives. First, how it serves your customers at different stages of the buying path. And secondly, how content marketing contributes to your goals.
That’s why the foundation of our work is content strategy, built on the organization’s business goals to build thought-leadership, and support the desired brand image. Content strategy defines goals, buyer personas, funnels, themes, channels, practices and of course, how we measure the success of our actions.
When organizing content production, the key is to identify different content flows and invite the right experts in terms of content goals to contribute.
There are basically three different types of flows. First, in-depth, forward-looking content that supports thought leadership. Secondly, content that utilizes, for example, annual calendars and seasons and inbound-marketing-needs to support sales. Thirdly, rapid content streams to build communities on social media. So, are you ready to charm and convince?
At the heart of great customer experience is the sharp insight we have about the target audience. This insight is then turned into personalized communication or interaction – something that creates positive value in the right context at the right time throughout the whole customer journey.
We help you gain the ability to personalize your customer experience through onboarding your tech & data stack, collecting relevant data, analyzing it and turning it into actionable knowledge and utilising that knowledge throughout the entire customer journey and designing the process for continuous exceptional customer experience for your customers.
Our agile operational model supports a continuous and high-performance approach to engage the right audiences with emotional storytelling to aspire and activate them through their entire customer lifetime. We call it Tomorrowave.