01. Define goals
Evaluate the current status and define goals.
Content Marketing
Content really makes a difference.
Content is king. It rules the entire customer journey, supports strategic goals, drives growth, builds brand and thought leadership positioning.
Content strategy and content plan
Content audit
Content creation process and tools to back the process
Support for ongoing content process
Content production & creation
Blogs
Articles
Photos and illustrations
Podcasts
Webinars
Content for newsletters
Organic & paid social media content
Content creation skills training
What we do
Aim for the brain and the heart.
We look at content marketing from two perspectives. First, how it serves your customers at different stages of the buying path. And secondly, how content marketing contributes to your goals.
That’s why the foundation of our work is content strategy, built on the organization’s business goals to build thought-leadership, and support the desired brand image. Content strategy defines goals, buyer personas, funnels, themes, channels, practices and of course, how we measure the success of our actions.
When organizing content production, the key is to identify different content flows and invite the right experts in terms of content goals to contribute.
There are basically three different types of flows. First, in-depth, forward-looking content that supports thought leadership. Secondly, content that utilizes, for example, annual calendars and seasons and inbound-marketing-needs to support sales. Thirdly, rapid content streams to build communities on social media. So, are you ready to charm and convince?
At the heart of great customer experience is the sharp insight we have about the target audience. This insight is then turned into personalized communication or interaction – something that creates positive value in the right context at the right time throughout the whole customer journey.
We help you gain the ability to personalize your customer experience through onboarding your tech & data stack, collecting relevant data, analyzing it and turning it into actionable knowledge and utilising that knowledge throughout the entire customer journey and designing the process for continuous exceptional customer experience for your customers.
Our agile operational model supports a continuous and high-performance approach to engage the right audiences with emotional storytelling to aspire and activate them through their entire customer lifetime. We call it Tomorrowave.
How we do it
3 steps to impactful content.
02. Content strategy
Build a solid content strategy and an efficient content process together with the organization’s experts and sales.
03. Produce content
Be consistent and produce content on an ongoing basis. Embrace the data as metrics, but also as a source for ideation.
Cases
Impacts we've made.
