At Avidly, we encourage our customers not to chase endless pools of data for its own sake but rather to value the right type of data and focus on leveraging that. In other words, we help our customers understand their customers. What do they really care about? Where are they on their journey? CRM provides concrete answers to these questions.
If you are implementing your first CRM, HubSpot is intuitive enough to be your obvious first choice. If your company is on the larger side, HubSpot is powerful enough to align your sales and marketing efforts. This integration rids you of fruitless hours spent toggling between systems and puts the data at the fingertips of anyone who needs it, whenever they need it.
Advantages
- A smooth process for handing over leads to sales departments
- Gives sales departments crucial intelligence about lead behaviour and likelihood of closing
- Enables customer data in HubSpot to make better segmentation and personalisation
- Allows sales departments to stay in their main system (CRM)