CRM: the martech Swiss Army knife
At Avidly, we are passionate about CRM. So passionate, in fact, that we are proud to have earned the coveted title of HubSpot Global Partner of the Year for two years running. And as a HubSpot partner, we are ready and waiting to help you drive your growth using the most versatile platform out there.
CRM implementation
Integrations
Modern CRM enables faster and easier growth.
In the days before computers, a passionate coffee shop owner would have to connect with their customers using the oldest CRM tool of all: their brain. If Ms. Nguyen preferred an iced coffee with condensed milk and Mr. Garcia preferred a black coffee sweetened with sugarcane, that coffee shop owner didn’t have much choice but to remember those orders.
Today, the basic principles of CRM remain the same. The ‘M’ still stands for ‘management’ and it’s still more resource-intensive to cultivate a new following than to foster the one you already have. But there are more tools than ever to interact with stakeholders. So, if brands want to achieve their business goals, if they want to compete, then they need the right tools and the right guidance.
HubSpot works for any company
At Avidly, we encourage our customers not to chase endless pools of data for its own sake but rather to value the right type of data and focus on leveraging that. In other words, we help our customers understand their customers. What do they really care about? Where are they on their journey? CRM provides concrete answers to these questions.
If you are implementing your first CRM, HubSpot is intuitive enough to be your obvious first choice. If your company is on the larger side, HubSpot is powerful enough to align your sales and marketing efforts. This integration rids you of fruitless hours spent toggling between systems and puts the data at the fingertips of anyone who needs it, whenever they need it.
The advantages of integration between HubSpot and your CRM include:
- A smooth process for handing over leads to sales departments
- Gives sales departments crucial intelligence about lead behaviour and likelihood of closing
- Enables customer data in HubSpot to make better segmentation and personalisation
- Allows sales departments to stay in their main system (CRM)
Impacts we've made.
