Avidly Launches The Hyper Change Network to Accelerate Enterprise CRM Change

Avidly has launched the Hyper Change Network (HCN), a new ecosystem built to help enterprises tackle the hardest part of CRM transformation: the people, process and governance that make change actually stick.

In a world where disruption outpaces adoption, the Hyper Change Network exists to bridge the gap between technology and transformation, delivering measurable business change, not just new systems.

Where Technology Ends, Real Change Begins

Founded in 2025 by Marc van den Berg, a former Salesforce and HubSpot customer, the Hyper Change Network was created to solve one of enterprise technology’s biggest failures. Focusing too much on software and not enough on the humans behind it.

“In a world where disruption is constant, it has never been more important to drive competitive advantage through innovation and reduced CRM complexity. That's why the Hyper Change Network exists — to help businesses navigate the complexity of enterprise CRM change at scale and speed.”
— Marc van den Berg, Founder, the Hyper Change Network

As part of the Avidly group, HCN combines deep enterprise CRM expertise with Avidly’s scale, unmatched creative strength and delivery power, giving global organisations a single, integrated framework for end-to-end change.

The Hyper Change Framework

HCN helps enterprises simplify CRM complexity, accelerate adoption and make change measurable. Through its Hyper Change framework, organisations can:

• Reduce total cost of technology ownership by up to 80%
• Lift CRM user adoption from 20% to over 70%
• Simplify fragmented CRM ecosystems
• Move from rollout to real-world results

It isn’t about another implementation. It’s about transformation that lasts.

Marc van den Berg, founder of The Hyper Change Network, and Joakim Fagerbakk, CEO, Avidly
 

Avidly x The Hyper Change Network: Turning Transformation into Advantage

For Avidly, the Hyper Change Network represents yet another strategic evolution. Turning years of enterprise CRM delivery into a repeatable, human-centered change model.

“HCN is how we make enterprise CRM stick. We’ve built the muscle to simplify, align and actually land the change. That’s the competitive edge our clients need.”
— Joakim Fagerbakk, CEO, Avidly

Together, Avidly and HCN bring structure, governance and urgency to enterprise transformation, combining technology enablement with change enablement in one motion.

Proven Impact at Scale

From SaaS to manufacturing to global real estate, the HCN methodology is already delivering measurable outcomes, including a 78% reduction in operating costs and adoption gains from 28% to 71% during one of the world’s biggest Salesforce to HubSpot transitions.

This is what modern enterprise transformation looks like. Less disruption. More adoption. And change that sticks.

Lead The Change

The Hyper Change Network is now part of Avidly’s enterprise CRM service offering, redefining what it means to deliver change at scale. Explore the full story and see how this move can help your organisation lead transformation, not just change it.