A marketing strategy is always based on the business strategy and the brand. Marketing strategy is tasked with implementing the goals of the aforementioned by providing guidelines for the markets. Successful and long-term marketing is also strongly based on customer understanding, a vision of future directions and agile learning.
Above all, marketing strategy is a perspective on
- who we want to market to
- where we encounter them
- what the best messages for them are at each particular stage of the buyer’s journey
- what we want them to do after they have seen our message
In addition, the marketing strategy has to make a statement on how we are able to monitor all of this or, in other words, how to measure the marketing.
We create the marketing strategy in cooperation with the customer in such a way that all parties think about the way in which the selections made will impact their work.
The finished marketing strategy will guide day-to-day marketing work and ensure a common understanding on the goals of the marketing. It allows us to ensure that concrete measures can be systematically based on something and that our direction remains correct at all times, even amidst the daily rush.