1,000%+ increase in social engagement following visual rebrand and HubSpot website

Avidly partnered with AX Track to deliver a rapid visual rebranding and website deployment focused on moving diverse audience profiles through tailored digital paths. By analysing the flat design traits of the legacy platform, Avidly evolved the visual layout, introduced contemporary typography hierarchies, and established an agile launchpad foundation on HubSpot CMS.

The project was executed within a strict three-month timeline, incorporating targeted video production and subtle front-end micro-animations to enrich user discovery. The final delivery successfully automated background lead scoring, introducing an advanced multi-outcome consultation matrix that captures, qualifies, and routes prospective accounts without administrative delay.

Before the engagement, AX Track's digital presence relied on a continuously rolling homepage that provided users with zero navigation opportunities, minimal educational resources, and an unsuited tone of voice. Commercial expansion was severely bottlenecked because potential enterprise B2B partners were forced through a third-party e-commerce system built exclusively for individual unit sales.

The marketing and sales operations lacked tracking visibility, leaving the internal team without data-driven nurturing tracks, tailored sales toolkits, or a clear strategy to engage distinct demographics. The primary obstacle was engineering an intuitive, high-converting consultation tool that could handle overlapping user journeys, bypassing native software formatting restrictions through custom code modifications under rigid timeline expectations.

Avidly’s design and development specialists tackled these conversion and branding obstacles by executing an integrated launchpad programme backed by meticulous technical alignment.

The tailored system configuration included:

• Visual identity modernisation: Re-engineering the corporate logo, refining the signature chevron into an adaptive framing asset, and introducing a vibrant teal and blue palette to elevate brand authority.
• Custom conditional form engineering: Writing bespoke JavaScript logic to supplement HubSpot’s dependent field properties, creating a nested, space-efficient consultation form.
• Inbound campaign orchestration: Launching a synchronised marketing initiative featuring client-expert video assets, active media syndication, and targeted press releases.
• Technical site architecture clean-up: Conducting site-wide SEO fixes across parent domains and establishing clean backlink profiles to optimise natural search visibility.

The strategic turnaround successfully transitioned AX Track from traditional outreach limits to a high-performing digital operation. Corporate communication branches now review audience interactions through synchronised reporting tools, while internal content specialists utilise the adaptive brand shapes to independent success.

Internally, the rollout removed operational friction and provided the automotive group with an extensive, long-term campaign roadmap. By pairing automated lead acquisition structures with high-quality educational downloads, the new platform has successfully maximised social interaction milestones, enhanced inbound pipeline value, and turned a brief design consultation into an enduring commercial triumph.

AX Track selected Avidly for our deep HubSpot engineering expertise, transparent milestone management, and our unique ability to combine striking graphic design with custom web code. We do not offer generic, template-bound setups; we provide the strategic sparring, technical training, and full-service execution needed to turn static corporate platforms into responsive market engines.

With the core website infrastructure operating flawlessly and driving record-breaking social and blog traffic, the business has successfully extended its partnership with Avidly into alternative corporate divisions. This mature, fully adopted HubSpot environment ensures that as AX Track expands its tracking networks globally, its marketing architecture remains a powerful, highly flexible driver of commercial velocity.

If your corporate website features an underperforming interface or your lead-generation tracking lacks the sophistication to route complex B2B pipelines, it is time for a strategic transition.