100% increase in product sales using HubSpot CRM, Marketing, and Content Hub

CANEA’s partnership with Avidly marked a shift from fragmented, traditional marketing activity to a more connected digital growth model. By combining HubSpot expertise, inbound strategy, and website development, Avidly helped CANEA build the foundations for a more scalable, insight-led approach to marketing and sales.

Rather than treating the website, CRM, and marketing activity as separate projects, the work brought them together into one connected ecosystem. This gave CANEA a stronger platform for reaching new audiences, improving internal visibility and supporting commercial growth across markets.

The result wasn't just a better-performing digital presence, but a more mature way of working. One where data, content, automation, and sales enablement could work together to create long-term momentum.

CANEA is an international IT management and consultancy company. Founded in 1994 in Gothenburg, they operate from multiple offices in Sweden, Denmark, and the USA.

 

They're a management consultant company that helps organisations reach their full potential in strategy, leadership, transformation projects, and improving efficiency.

 

They provide experienced consultants, trainers and relevant IT solutions, including their management platform, CANEA ONE.

CANEA noticed traditional marketing channels were performing worse over time. After internal discussions, they turned to inbound marketing but recognised that knowledge gaps existed within the organisation.
 
Not only this, but CANEA also required a new website to support their fresh approach. 
Implementing inbound marketing alongside a new website is a big ask for a company with most of its experience in traditional marketing, which is why they entrusted Avidly to assist.

Avidly supported CANEA with:

 

CANEA's main objective was to extend its global reach. Avidly supported this vision by developing a new, visually appealing and SEO-optimised HubSpot website.

The impact of Avidly's partnership with CANEA translated into significant traffic and sales growth across the company.
 
CANEA achieved record-breaking sales following the launch of the new website and adoption of the inbound methodology, including a remarkable increase in sales training courses.
 
In the first 90 days after the website was launched, CANEA experienced an impressive traffic increase of 30% and improved website conversion rates.

The website optimisation and digital channel strategies implemented by Avidly played a vital role in attracting and converting a larger audience, leading to significant revenue growth.
 
This support provided the sales team with a larger pool of leads they could turn into customers.
 
Using HubSpot, CANEA gained access to comprehensive data analytics, enabling employees to make informed, data-driven business decisions. Pair this with a high-performing new website, and the company was able to convert a larger quantity of leads more effectively.