What can Avidly help with?
Work out where marketing can make the biggest commercial difference and what deserves priority now. We can support planning, audience work, channel decisions, campaign strategy, and ongoing performance reviews.
Get marketing, sales, and service working with definitions and data they can actually use. That can cover lifecycle stages, lead management, segmentation, handoffs, attribution, and the reporting structure behind them.
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Plan and run campaigns in HubSpot, including the workflows, emails, segmentation, and follow-up needed. We can take on individual campaigns or support an ongoing programme.
Build content around the questions and problems your audience cares about. Our teams work across content strategy, SEO, thought leadership, social, AI visibility, campaign assets, and lead-generation content.
Plan, run, and improve paid search and paid social activity with measurement connected back to HubSpot wherever the data allows. We base spend decisions on lead quality and commercial performance, rather than media metrics in isolation.
Use behavioural and conversion data to find where the website is losing opportunities. We test and improve pages, forms, calls to action, and conversion paths rather than assuming more traffic will solve the problem.
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Understand how your brand appears in AI-generated answers and where gaps exist in the content, authority, and signals those systems rely on. We assess your current visibility, the questions your buyers are asking, and the opportunities to improve how your business is represented across AI search alongside traditional SEO.
Build reporting around the questions people actually ask. Which campaigns are creating qualified demand? Where are leads dropping out? Which activity is influencing pipeline? Where should the next investment go?
Keep the platform useful as your marketing changes. We support training, process improvement, automation, QA, new HubSpot functionality, and ongoing platform optimisation so teams can get more from what they already have.
We fit around the marketing team you already have
Some clients need an experienced consultant and specialist support in a few areas. Others need us running a much larger part of the marketing programme.
That can change over time.
You might need paid expertise during one quarter, a content push in the next, and more RevOps input when reporting starts to become a problem. We can shift the emphasis without making you find a new supplier every time priorities change.
For retainer projects, we use structured planning cycles to agree on what matters, deliver against it, and review the evidence before the next round of decisions.
1,814% ROI from an integrated strategy
Avidly worked with Weavabel across content, SEO, audience segmentation, email automation, and ongoing performance optimisation. The programme delivered 1,814% ROI, increased website traffic by 738%, and improved contact-to-customer conversion by 174%.
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Website contacts grew from 54 to 1,356+
Avidly helped Fulfilmentcrowd connect marketing strategy, HubSpot, reporting, attribution, and website activity. The new setup gave the team much clearer insight into what was creating demand, while website contacts grew significantly year on year.
Leads grew from 20–30 to 150+ a month
Avidly helped designfunktion connect CRM, website, data, and marketing around one HubSpot setup. Lead generation increased substantially, while better adoption and reporting gave teams a clearer view of performance.
“Avidly are an extension of our team… they are always on hand to help us, always there to drive activities forward.”
Jackie Lewis
Marketing Manager, Weavabel
“Avidly inherently understood that you are an extension of our team and an extension of us... it really helped us move forward.”
Jude Browne
Director of Marketing, Newcastle University
“Once I find a supplier that I like, I’m very loyal to them — and Avidly are certainly in that category. The whole team do a fantastic job for us, and we’re very grateful. We’ve had the best sales year on record, and they’ve definitely contributed to it. So our Sales Director is also happy!”
Stephanie Metcalfe
Marketing Manager, Johnsons Workwear
Your HubSpot partner and marketing partner can be the same team
Marketing performance is tied to what happens underneath the campaigns.
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CRM structure affects segmentation
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Data affects reporting
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Forms affect conversion
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Automation affects follow-up
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Sales processes determine what happens to the demand marketing creates
Keeping those disciplines close together means we can deal with the underlying issue rather than keep working around it.
Avidly has specialists across marketing, content, AI, paid media, RevOps, HubSpot, websites, automation, and data. You can bring in the expertise the work needs without splitting the programme between several agencies and consultants.
We’re the world’s most experienced HubSpot Solutions Partner, with more than 4,000 HubSpot customers served, 370+ specialists globally, every HubSpot Accreditation, and five consecutive Global Partner of the Year awards.