Case / Diersch & Schröder

87.5% reduction in manual work and €117k saved per year

Industry:

Energy

Region:

EMEA

Business Size:

Enterprise

Service:

HubSpot Implementation

Hubs Used:

Marketing Hub

Professional

Content Hub

Professional

€ 117 K

In structural annual savings

87.5 %

Reduction in administrative workloads

240 %

Increase in overall operational efficiency

Key outcomes

€117,000 in structural annual savings realised through the deployment of an active corporate customer management framework.
87.5% reduction in manual administrative workloads achieved by replacing sluggish analogue routines with digital pipelines.
240% increase in overall operational efficiency secured across cross-company marketing and sales interactions.
Fuel card processing loops accelerated by 800%, cutting manual tasks from 4 hours down to 30 minutes, and delivery windows from 7 days to 2.

Avidly partnered with Diersch & Schröder (D&S) to engineer a comprehensive digital transformation programme, converting a fragmented infrastructure of isolated software units into a high-performance commercial asset. Operating as an established mid-sized leader within Europe's oil and energy sector, the enterprise was heavily restricted by analogue processes and decentralised information silos that blocked cross-brand synergies and obscured campaign performance tracking.

Rather than executing a basic system migration, we structured a group-wide CRM consolidation powered by HubSpot Marketing Hub Professional and Content Hub. By moving their multi-brand network off legacy platforms like Salesforce, we successfully substituted disconnected data pools with a centralised 360-degree customer view, training over 150 internal users onto a shared, GDPR-compliant data architecture.

The result is an incredibly stable, unified commercial engine that has driven an exponential increase in data record values—climbing from €3 to €200 per contact profile. Backed by automated workflows, D&S has successfully streamlined its back-office operations, built an agile foundation for multi-channel customer reactivation, and established a scalable blueprint prepared to handle volatile market shifts.

Business overview

Diersch & Schröder is an established operator within Northern Europe’s oil and energy industry, managing a diverse portfolio of downstream services and regional retail brands. Dedicated to delivering modern power and commercial fueling options, the corporate group services thousands of commercial accounts and individual customers through specialised subdivisions including EMOVA, Card&Drive, and Energu.

As consumer requirements became increasingly digital, the organisation reached a critical turning point where its legacy IT environment threatened its competitive advantage. To protect its market share, unify its brand messaging, and unlock hidden customer lifetime value, the company required an experienced execution partner to drive internal cultural change and deploy a scalable, group-wide technology stack.

Executive summary

Avidly partnered with Diersch & Schröder to deliver a comprehensive CRM implementation and process optimisation strategy focused on establishing a single source of truth across all operational layers. By conducting rigorous preliminary analyses of their distributed subsidiaries, Avidly designed a technical architectural path to standardise relationship management under a unified corporate banner.

The final execution successfully consolidated nearly all energy-related web properties onto HubSpot CMS, introducing automated lead capture systems and synchronised pipelines. This historic transformation has completely bridged the gap between front-end marketing campaigns and core sales workflows, enabling the enterprise to easily replicate successful promotional structures across separate corporate brands.

The challenge

Before the engagement, Diersch & Schröder's reliance on isolated software tools and paper-based routines caused massive operational friction, resulting in complete opacity regarding sales conversions and marketing returns. For example, processing a standard fuel card application required 4 hours of tedious manual data entering, forcing business clients to wait up to 7 days for approval.

Furthermore, internal divisions lacked shared reporting dashboards, making it impossible to coordinate cross-brand marketing campaigns or conduct systematic customer loyalty surveys. The primary obstacle was executing a technically complex data migration from Salesforce while simultaneously navigating the intense change management demands required to align 150 traditional employees behind a new digital strategy.

The solution

Avidly’s technical team resolved these processing and operational roadblocks by executing an integrated corporate rollout backed by customised staff enablement.

The tailored system configuration included:

Group-wide CRM implementation: Deploying an intuitive HubSpot framework across the energy division to connect both operational staff and executive managers.
Analogue process automation: Engineering streamlined digital sales channels to drastically shorten administrative workflows and accelerate transactional approvals.
Web asset consolidation: Migrating a sprawling collection of disparate brand websites onto a unified, highly secure CMS environment.
Data compliance management: Restructuring contact collection methods to ensure all data aggregation loops remain strictly GDPR-compliant.

The results

The strategic turnaround successfully transitioned Diersch & Schröder from traditional, disjointed outreach limits to an elite digital operation. Corporate strategists now design targeted customer mailings using clean, synchronised databases, while regional branches manage customer retention activities through real-time analytic dashboards.

Internally, the rollout removed profound operational bottlenecks, allowing the marketing department to act with absolute commercial foresight and group-wide agility. By building an automated link between closed-won interactions and personalised marketing outreach, the new platform has successfully maximised customer satisfaction, lowered operational overheads, and turned a legacy system challenge into an enduring commercial triumph.

"One of the biggest challenges was convincing management and employees of the necessity of this transformation. Change management in an established mid-sized company is a massive undertaking. Over the past two years, we've built an extremely stable foundation that now allows us to run digital campaigns, collaborate across the group, and streamline processes. Through customer mailings and campaigns, the value of a data record increased from €3 to €200, significantly improving customer reactivation. Avidly was an essential partner in this transformation."

Simon Reiter

Head of Marketing, Diersch & Schröder

Why Avidly? And what's next?

Diersch & Schröder selected Avidly for our extensive enterprise implementation experience, deep data migration capability, and proven track record in guiding established corporations through difficult digital shifts. We avoid superficial, generic software templates; we provide the strategic sparring, technical governance frameworks, and continuous engineering support required to transform traditional corporate divisions into modern commercial leaders.

With the core HubSpot infrastructure operating flawlessly and delivering immense cost savings, the ongoing partnership shifts toward expanding predictive customer tracking features and refining advanced automated segmentation. This robust, fully adopted system configuration ensures that as Diersch & Schröder continues to diversify its energy solutions globally, its commercial engine operates as a highly scalable driver of marketplace velocity.

If your corporate workflows rely on heavy manual intervention or your sales and marketing branches remain restricted by software data silos, it is time for a strategic transition.