Case / Finago

Delivering a merger-led corporate website in three weeks using HubSpot Content Hub

Industry:

Finance

Region:

EMEA

Business Size:

Enterprise

Service:

Website Design & Development, Content Hub

Hubs Used:

Content Hub

Professional

Key outcomes

Flawless public deployment executed in 21 days meeting a rigid, non-negotiable corporate deadline under high-level stakeholder scrutiny.
Over 20 legacy web properties successfully consolidated replacing fragmented architectures with a single, streamlined presence.
Four distinct international companies and four languages unified under a centralised, authoritative digital brand identity.
Mitigated critical operational risk by instantly transitioning off expiring legacy trademark assets before legal liabilities occurred.

Avidly partnered with Finago to architect a high-speed MVP digital transformation for the Scandinavian financial market following a massive corporate merger. Suddenly expanding from a 200-person regional team to an 800-employee enterprise group, the organisation faced the daunting task of launching a unified public platform while sister teams developed a parallel global site in Finland.

Rather than attempting an over-engineered rebuild of their sprawling, multi-brand ecosystem under extreme time constraints, we established a strict, executive-aligned MVP strategy. By prioritising immediate structural essentials over long-tail components and ruthlessly defining scope boundaries, our multidisciplinary team engineered a highly credible public launch platform that matched the new scale of the organisation.

The result is a robust, modular digital presence that protects corporate reputation while setting up a scalable foundation for future international growth. Powered by a flexible Content Hub setup, the system provides total operational agility, allowing regional marketing managers to autonomously roll out localised campaigns without technical dependencies.

Business overview

Finago is a Nordic financial software group providing accounting and ERP solutions.

Following a merger with a Finnish company, Finago rapidly expanded from a 200-person business in Norway to more than 800 employees across four companies.

As part of this transformation, Finago needed to launch a new MVP website for Scandinavia (Norway and Sweden) that reflected the new brand identity while aligning with a separate corporate website being developed by the Finnish team. With a fixed public launch date, Avidly was challenged to deliver this scalable HubSpot site within just three weeks. This was a time-critical transformation under executive scrutiny, not just a redesign project.

Executive summary

Avidly partnered with Finago to design and deploy a merger-led corporate website using HubSpot Content Hub to bridge massive operational changes across international borders. By introducing a structured MVP framework, Avidly consolidated fractured digital portfolios spanning 60+ products and multiple language variants into an authoritative corporate hub.

The sudden transition required a solution that eliminated public brand confusion while aligning with the strict governance models established by Finago's global teams. The final platform went live exactly on schedule, removing technical bottlenecks and empowering internal content creators with a scalable, drag-and-drop workspace built for rapid adaptation.

The challenge

Following the rapid execution of their merger, Finago’s decentralized web setup left the group vulnerable to trademark expirations and inconsistent marketing messages across Sweden and Norway. Previous placeholder solutions had been rejected by leadership for failing to match the group's expanded market prominence.

With the public launch date fixed, the team had to coordinate four distinct corporate entities, manage 60+ underlying products, and replace 20 isolated legacy domains without missing the hard November 13th launch window. The primary obstacle was designing a highly credible corporate framework from scratch that could handle complex language variation management, all while navigating intense time pressures without over-complicating technical requirements.

The solution

Avidly tackled the tight timeline by implementing an aggressive, modular design strategy backed by senior-level scoping workshops.

The tailored platform configuration included:

Strategic MVP scoping: Restricting initial build assets to four core corporate pages alongside reusable product, blog, and case study templates to preserve future agility.
Asset optimisation and UX enhancement: Leveraging high-performing structural elements from existing brand properties while modernizing typography hierarchy and clarity.
HubSpot Content Hub deployment: Establishing a scalable, component-based environment that locks down global visual consistency while allowing regional flexibility.
Cross-border brand alignment: Structuring local data pathways to align with parallel developments being executed by the Finnish corporate IT teams.

The results

The three-week sprint delivered a unified, polished presence that instantly removed the risk of public confusion or trademark liability. Internal marketing teams transitioned seamlessly from juggling disconnected content tools to managing an integrated, live platform.

The new framework gives the group total control over its public message across Scandinavia, establishing a scalable architecture ready to support multi-year consolidation phases. Leadership secured complete operational certainty, knowing that the brand's digital presence now accurately reflects its enterprise status.

"Working with the team on our MVP website was a highly collaborative and efficient process. They quickly understood our goals, translated them into a clear and functional solution, and delivered a strong foundation we could continue to build on. The outcome met our expectations for both speed and quality."

Marie Hoff-Nilsen

Website Manager, Finago Norway

Why Avidly? And what's next?

Finago chose Avidly for our ability to make high-impact strategic decisions at the board level under severe time constraints. We avoid standard, one-size-fits-all digital blueprints; instead, we bring the honest scoping, calm focus, and technical discipline needed to turn chaotic corporate transitions into streamlined market successes.

With the initial Scandinavian platform operating smoothly, the ongoing relationship focuses on long-term product consolidation, UX feature expansions, and deeper content integration across the wider Finago group. HubSpot Content Hub remains the scalable foundation for this multi-year roadmap, ensuring the digital stack stays perfectly aligned with the group’s overarching corporate vision.