Case / IN-RGY

From Umbraco to HubSpot: IN-RGY aligns brand and CRM

Industry:

HR Technology

Region:

North America

Business Size:

Mid-Market

Service:

Website Design & Development, HubSpot CRM

Hubs Used:

Sales Hub

Professional

Marketing Hub

Professional

Key outcomes

A sluggish, rigid legacy web platform successfully decommissioned to eliminate front-end user experience bugs.
Sales and marketing data streams completely synchronised across core regional frameworks.
Bespoke applicant processing logic engineered to separate recruitment contacts from primary marketing pipelines.
Web updates and content creation velocities accelerated for a small, agile internal operations team.

Avidly partnered with IN-RGY to execute a comprehensive systems migration and brand alignment programme, transforming an inflexible online presence into a highly responsive, lead-generating asset. Operating as a premier mid-market consultative specialist, IN-RGY guides enterprise clients through complex HR technology implementations, catering to everything from recruitment to retirement. However, their internal commercial acceleration was severely blocked by an disconnected content management system that failed to link web conversions with their sales tracking loops.

Rather than settling for standard development templates, we structured a dual-language website rollout built entirely on HubSpot. By auditing their multi-market footprint—stretching across Canada, Mexico, and Europe—and linking their front-end interfaces directly with HubSpot Sales Hub and Marketing Hub Professional, we replaced manual reporting friction with a fluid, automated data structure.

The result is a top-performing, human-centric web experience that places corporate culture and user journey strategy at the forefront of their digital operation. Backed by automated workflow routing and specialised search engine optimisation tracks, IN-RGY has completely cleared away its legacy platform limitations, achieved a unified brand representation, and built a highly efficient digital foundation prepared to back their ongoing expansion into competitive North American markets.

Business overview

IN-RGY is a leading human resources technology deployment partner that helps businesses implement sophisticated organisational software to turn employee care into tangible corporate strategies. Rather than operating as a software developer, the agency functions as a trusted extension of IT and HR departments, identifying and deploying the ideal system architecture to manage complex workforce traits, compliance demands, and multi-timezone scheduling constraints.

As the company prepared for massive growth across Toronto, Montreal, the US, and Europe, its public web profile bottlenecked client acquisition. To protect its marketplace authority, gain deep behavioral insights from web traffic, and link digital conversion paths cleanly with pre-existing client tracking, the marketing leadership required a full-service delivery partner to engineer an agile web turn-around.

Executive summary

Avidly partnered with IN-RGY to deliver a complete platform migration and cross-departmental data alignment strategy focused on driving operational agility and brand consistency. By evaluating the system vulnerabilities of their legacy Umbraco infrastructure, Avidly mapped a phased deployment path to standardise marketing assets across English and French language portals.

The final execution successfully introduced streamlined layout parameters that allow a lean internal marketing unit to publish and adapt resources independently without development overheads. This collaborative turnaround did more than eliminate persistent front-end user bugs; it provided a traceable view of entire client journeys, empowering the business to make data-backed growth decisions.

The challenge

Before the engagement, IN-RGY’s digital storefront was restricted by a buggy Umbraco setup that made text changes and module additions a tiresome, time-consuming administrative task. The legacy platform lacked user journey logic, meaning that front-end interface conversions were entirely isolated from back-office customer management tools and cross-border pipelines.

Furthermore, managing separate sales tracks while trying to process inbound job applications across diverse global territories created significant database clutter. The primary obstacle was designing a multi-market, bilingual web turnaround under a strict corporate timeline, requiring specialised asset engineering to preserve historic blog materials while completely reorganising their digital positioning.

The solution

Avidly’s front-end developers and CRM integration teams resolved these system boundaries and operational bottlenecks by deploying a collaborative, data-first migration framework.

The tailored system configuration included:

Bilingual website centralisation: Deploying a fully responsive, search-optimised corporate site on HubSpot CMS across French and English language variations.
Database separation logic: Engineering a custom application mechanism and backend workflow to isolate recruitment contacts from commercial pipelines.
System alignment optimisation: Interlinking all public web forms directly with pre-existing Sales Hub and Marketing Hub setups to capture complete user journeys.
Bespoke brand customisation: Restructuring the visual layout architecture using modern UX rules to mirror the firm's people-first business ethos.

The results

The strategic turnaround successfully transitioned IN-RGY from rigid manual web updates to a highly scalable, integrated digital hub. Internal content managers now launch landing pages and publish regional assets with absolute ease, while the global marketing branch reviews cohesive user data blocks to perfect campaign strategies.

Internally, the automated transition cleared away processing confusion, giving the growth division total visibility over pipeline indicators without internal data noise. By matching a polished brand look with reliable back-office data loops, the transition has successfully maximised team efficiency, secured total database integrity, and turned a cumbersome technology migration into a powerful foundation for global enterprise scaling.

Why Avidly? And what's next?

IN-RGY selected Avidly for our deep technical methodology, transparent solution designs, and our proven engineering capability across multiple enterprise platforms. We avoid superficial installations; we provide the strategic analysis, user-experience discipline, and platform architecture required to transform fragmented mid-market divisions into highly responsive industry leaders.

With the core bilingual web interface running smoothly and feeding accurate conversion paths to their data portals, the partnership continues to focus on expanding digital transformation strategies across extra geographic territories. This secure HubSpot infrastructure ensures that as IN-RGY continues to lead large-scale HR implementations for global organisations, its commercial stack operates as a frictionless driver of market visibility and long-term corporate velocity.