Case / Kodiak Hub

New design strengthened Kodiak Hub’s position in the market

Industry:

Technology

Region:

EMEA

Business Size:

Enterprise

Service:

Website Design & Development, GDD

Hubs Used:

Marketing Hub

Professional

HubSpot CMS

Professional

Key outcomes

Significant reduction in website bounce rates secured through a complete structural overhaul and navigation cleanup.
Substantial acceleration in inbound conversion rates driven by strategic user-journey design and expanded action points.
Flawless website migration from WordPress to HubSpot completed swiftly within rigid timeline and budget boundaries.
Visual identity boundaries pushed successfully delivering a bold, brave aesthetic that sets the brand apart from typical industry competitors.

Avidly partnered with Kodiak Hub to execute a comprehensive digital and visual turnaround, transforming a legacy website into a distinct, high-converting market asset. Operating within the sophisticated ProcureTech and supply chain management sector, the company delivered an elite software platform with exceptionally low customer dropouts but suffered from an underperforming web presence that obscured product value and stalled user actions.

Rather than settling for a standard template redesign, we structured a multi-phased digital transformation rooted in user insights, content condensation, and strategic platform migration. By moving their digital infrastructure to HubSpot Marketing Hub Professional, we successfully streamlined the path to conversion while simultaneously solidifying a fresh, industry-challenging brand identity.

The result is a highly scalable, modern digital footprint that perfectly balances technology explanation with human value. Backed by a clean, user-friendly CMS, Kodiak Hub has empowered its growth marketing teams to launch high-performance campaigns, expand digital lead generation, and comfortably scale their web platform alongside global corporate growth.

Business overview

Kodiak Hub operates within supplier chain management and procurement, which falls within the area of ProcureTech. Its platform creates vital transparency and traceability across complex enterprise supply chains, simplifying workflows for purchasing organisations while supporting sustainable innovation.

While their core software tool was highly effective and maintained excellent customer retention, Kodiak Hub reached a pivotal moment where their digital storefront failed to reflect their premium market standing. To capitalise on their unique industry position and accelerate expansion across Europe, the business required a proactive delivery partner to move their digital presence away from technical confusion and into an authoritative, forward-leaning market reality.

Executive summary

Avidly partnered with Kodiak Hub to deliver a comprehensive website redesign and structural overhaul aimed at converting traffic into high-value pipeline opportunities. By mapping user behaviours and tracking how the target demographic interacted with legacy pages, Avidly replaced a cluttered WordPress setup with a highly optimised, shortened site structure.

The project successfully deployed HubSpot CMS, introducing flexible layout blocks and crisp typography that immediately elevated user-friendliness. The final execution did more than solve structural navigation issues; it actively refined Kodiak Hub's visual identity mid-project, giving the team an elite, scalable marketing platform that boldly challenges conventional B2B design standards.

The challenge

Despite delivering top-tier supply chain insights to enterprise clients, Kodiak Hub's web presence suffered from poor engagement, fragmented layouts, and low conversion actions. Users found it exceptionally difficult to gain a clear overview of the software's core properties, resulting in high bounce rates and wasted paid acquisition traffic.

The team needed more than just a surface-level interface skin; they required a disciplined framework to present the overarching value of their technology rather than just its mechanical features. The primary obstacle was executing a rapid, budget-conscious turnaround that could significantly condense existing content, embed intuitive call-to-actions, and finaliSe an incomplete corporate rebranding process under tight time constraints.

The solution

Avidly tackled these performance and structural obstacles by deploying an agile Growth-Driven Design strategy combined with collaborative identity workshops.

The tailored system configuration included:

Comprehensive site restructuring: Rebuilding the entire information architecture by drastically reducing page counts and shortening copy length to optimise paths to purchase.
HubSpot CMS migration: Transitioning the digital footprint away from WordPress to create a scalable, user-friendly, no-code marketing environment.
Visual identity finalisation: Taking a brave approach to design and layouts to solidify an industry-disrupting visual style that sets the brand apart from competitors.
Conversion-point optimisation: Embedding prominent, frictionless engagement touchpoints throughout the core user journeys to facilitate rapid buying decisions.

The results

The collaboration breathed life into a high-performance web platform that prioritises clarity, authority, and user intent. Moving away from rigid legacy systems, the marketing team now utiliSes a flexible CMS that seamlessly integrates with performance marketing campaigns to yield superior ad conversions.

Internally, the rollout brought immense pride and provided the growth team with a generous transfer of specialiSed inbound expertise. By removing administrative obstacles and creating short, clear navigational loops, the new platform successfully mirrors Kodiak Hub's operational excellence, allowing them to focus entirely on scaling market share.

"The project was initially only going to be a new website, but our situation was that we had just been through a rebranding process and therefore had a visual identity that was not completely set. With Avidly, we were so lucky to get it included in the purchase when we chose them to design our new website."

Sam Jenks

Chief Growth Officer, Kodiak Hub

Why Avidly? And what's next?

Kodiak Hub selected Avidly for our proactive approach, steady project management discipline, and unique ability to combine deep technical execution with brave visual design. We do not offer generic, template-bound setups; we provide the strategic sparring, technical agility, and enterprise experience needed to challenge the B2B status quo and maximise marketing budgets.

With the core HubSpot platform operating seamlessly and converting prospects at an elevated rate, the partnership shifts toward continuous performance optimisation and scaling marketing campaigns. This robust, modern infrastructure ensures that as Kodiak Hub introduces new procurement capabilities, its digital ecosystem remains a powerful, highly flexible asset built for long-term commercial velocity.