How we enabled Shoes for Crews to dominate online and double revenue

Avidly partnered with SFCE to deliver a massive multi-market content transformation centred on translating footwear safety features into an engaging, educational digital presence. By designing a highly structured, localised deployment model, Avidly successfully restructured the company's marketing operations and dismantled deep-seated international visibility gaps.

The long-term implementation delivered a comprehensive setup utilising HubSpot Marketing Hub Professional. The final configuration synchronised persona-focused content blocks with automated conversion pipelines so effectively that it more than doubled total corporate revenue, accelerated digital consumer orders by nearly 200%, and positioned the brand as an unavoidable consideration for European enterprise accounts.

As modern B2B and B2C procurement habits moved online, SFCE’s complete lack of digital channels limited its ability to efficiently capture European market share. The company operated in a highly competitive market with no formal inbound framework, no active content assets, and no unified software platform to manage prospective customer relationships.

This total lack of digital infrastructure created major operational hurdles:

• The marketing team had to cleanly communicate with highly diverse audiences across entirely different vertical sectors, from quick-service restaurants to heavy industrial operations.
• The content required massive cultural flexibility, needing to adapt central brand messages across multiple languages and distinct regional workplace cultures.
• The absence of centralised lead tracking made it impossible to systematically nurture cold prospects or understand which digital initiatives were generating pipeline value.

The overarching challenge was to establish an authoritative multi-lingual digital footprint from a baseline of zero web visibility, smoothly coordinate localised 90-day campaigns, and double sales volumes without increasing administrative complexity.

Avidly’s approach focused on a textbook execution of inbound marketing methodologies, building a highly targeted, multi-stage content model to capture safety-conscious buyers across different European sectors.

The tailored digital and platform solution included:

• Staged market deployment plan: Launching a localised English-language blog asset for the UK and Irish food service sectors before scaling operations into continental Europe.
• Multi-lingual content overhaul: Translating and tailoring core educational resources across three additional European languages to address regional compliance variations.
• Continuous 90-day campaign engine: Engineering structured, quarterly campaign sprints designed around persona pain points to systematically capture high-intent enquiries.
• HubSpot Marketing Hub structuring: Centralising all international media assets, web data tracking tools, and subscriber lists within a single, unified marketing dashboard.

The collaboration breathed life into an international framework that now leads with total market dominance. The new inbound configuration seamlessly educates safety managers and individual workers over complex buyer journeys while moving qualified digital leads to regional commercial pipelines automatically.

Internally, the six-year partnership has completely redefined the scale of the company's marketing operations, allowing the executive team to easily deploy fresh content ideas via a highly proactive agency team. By removing the friction from international lead capture, SFCE has successfully optimised its modern business scalability.

• Outstanding corporate growth achieved, escalating annual revenue from a €7.3 million baseline to over €17.5 million.
• eCommerce operations maximised, generating a massive 174% increase in online sales to hit €1.1 million in B2C revenue.
• Explosive web audience expansion secured, scaling the company’s blog traffic from zero to 1.2 million annual visitors.
• Permanent market dominance established, ranking for critical keywords at every stage of the customer journey to lock out local industry competitors.

Avidly’s success with SFCE stems from our ability to maintain long-term, high-growth partnerships by combining global enterprise platform capabilities with a highly proactive approach to campaign creation. We don't just deliver basic template installations; we provide the strategic sparring, continuous content depth, and multi-market execution required to keep international brands at the absolute top of their industry.

With an unshakeable search footprint and a mature HubSpot framework now firmly centralised, the relationship continues to thrive after more than six years of collaborative success. The partnership continues to focus on ongoing digital optimisation, territory expansions, and advanced marketing automation, ensuring that as SFCE introduces fresh safety product lines, its inbound technology stack remains the most powerful tool in its growth strategy.