Case / StudioNow

11.8% website conversion rate boosts lead quality with integrated HubSpot website

Industry:

Marketing

Region:

EMEA

Business Size:

Mid-Market

Service:

Website Design & Development, HubSpot Implementation

Hubs Used:

Marketing Hub

Professional

Content Hub

Professional

Service Hub

Enterpirse

11.8 %

Site-wide conversion rate

311

High-quality new contacts captured

72 s

Average individual page dwell

Key outcomes

11.8% site-wide conversion rate secured following the migration to a unified digital architecture.
311 high-quality new contacts captured within the initial weeks following portal deployment.
Tech stack complexity drastically reduced by decommissioning fragmented WordPress, Wix, and Webflow interfaces.
User engagement depth improved significantly, averaging 72 seconds per individual page view.

Avidly partnered with StudioNow to execute a complete data and systems rationalisation programme, converting a disordered online presence into a sleek, conversion-led business asset. As a high-profile creative content agency trusted by Fortune 1000 giants like LinkedIn and Coca-Cola, the firm was restricted by disconnected web platforms that failed to yield a unified view of operational data or filter out low-value traffic.

Rather than settling for standard campaign management, we structured a thorough digital transition onto a centralised suite comprising HubSpot Content Hub, Marketing Hub Professional, and Service Hub Enterprise. By condensing hundreds of legacy pages into 10 to 15 impact-focused sections, we successfully substituted volume-based traffic assumptions with a disciplined inbound model configured to prioritise long-term lead value.

The result is a top-performing ecosystem that maximises internal team autonomy while ensuring absolute transparency over key metrics. Backed by structured third-party tool integrations, advanced search engine tracking, and clear operational reporting loops, StudioNow has successfully minimised its back-office friction, equipped its marketing division with strategic flexibility, and established a reliable commercial foundation built for sustainable mid-market expansion.

Business overview

StudioNow is an industry-leading creative content agency specialising in high-impact video production, professional photography, and scalable asset development for premium brands. Functioning as a trusted extension of corporate marketing units, the enterprise focuses on authentic storytelling and innovative visual experiences designed to solve complex audience engagement challenges for global networks.

With a change in internal marketing leadership, the business reached a critical operational turning point where its existing infrastructure bottlenecked growth. To build a modern, scalable customer acquisition tool, eliminate system maintenance costs, and validate performance metrics cleanly, the agency required a consultative delivery partner to lead a rapid software overhaul.

Executive summary

Avidly partnered with StudioNow to deliver a complete platform migration and data alignment strategy focused on driving lead quality and brand consistency. By assessing the fragmented traits of their multi-system environment, Avidly designed a technical path to centralise marketing workflows under a single corporate roof.

The project was executed with speed and technical precision, deploying optimised page copy alongside clean customer tracking networks. The final delivery successfully secured critical stakeholder buy-in during temporary post-migration traffic transitions, proving that attracting high-intent corporate buyers over raw traffic numbers is the definitive key to long-term asset profitability.

The challenge

Before the engagement, StudioNow’s digital presence was spread across WordPress, Wix, and Webflow, leaving the company without an integrated database or traceable client history. Terrific growth was severely blocked because data structures were isolated, making it impossible to audit inbound interactions, confirm traffic sources, or monitor content performance across different target demographics.

The marketing department was forced into complex data management loops, leaving them without the tech-stack alignment needed to execute campaigns swiftly or demonstrate performance returns to senior stakeholders. The primary obstacle was engineering a fast, comprehensive website reduction while maintaining strict search engine metrics, which required specialised platform engineering to complete without extending implementation timelines.

The solution

Avidly’s front-end developers and HubSpot configuration specialists tackled these tracking and branding obstacles by executing an integrated transition path backed by strategic transparency.

The tailored system configuration included:

Multi-Hub implementation loops: Consolidating separate operational software by deploying HubSpot Content Hub, Marketing Hub, Service Hub, and Operations Hub concurrently.
Web asset rationalisation: Reducing a sprawling site layout down to 10 to 15 high-converting pages to enforce brand cohesion and clear browsing paths.
Third-party data synchronisation: Integrating localised customer service toolsets like Zendesk directly with the primary client interface.
Back-end content engineering: Re-authoring key service pillars and providing comprehensive content management training to the internal marketing unit.

The results

The strategic turnaround successfully transitioned StudioNow from uncoordinated digital tools to a sophisticated, agile marketplace operation. Marketing executives now manage day-to-day conversion pathways independently without administrative oversight, while business leaders track contact acquisition metrics against unambiguous performance benchmarks.

Internally, the relaunch eliminated operational drag and equipped the creative firm with an impressive 92% technical website health score on launch. By pairing clean lead capture routines with highly targeted digital messaging, the new platform has successfully maximised user time-on-page, elevated inbound contact values, and turned a complex system migration into an enduring commercial triumph.

"Investing in a partnership with Avidly and technology in HubSpot helps me get more stuff done, faster. Avidly got so little to work with in the beginning, and we hoped to get so much back. And they delivered. Working with them gave us clear metrics, refined our positioning, and gave us the framework necessary to enhance lead generation and client engagement."

Lizelle Holstein

SVP, Marketing, StudioNow

Why Avidly? And what's next?

StudioNow selected Avidly for our proactive, solutions-oriented partnership approach, deep software engineering expertise, and our unique capacity to manage multi-layered migrations on accelerated timelines. We do not offer passive, hands-off software deliveries; we provide the strategic analysis, technical coaching, and full-service execution required to shift mid-market enterprises into highly responsive commercial operations.

With the primary website infrastructure operating flawlessly and yielding an excellent 1.67% site-wide CTA rate, the partnership continues to focus on continuous optimisation and long-term pipeline development. This stable, fully adopted HubSpot environment ensures that as StudioNow scales its creative production models to service extra global accounts, its marketing architecture remains a powerful, frictionless engine for commercial acceleration.