Case / Vue Entertainment

24 reports consolidated into one unified HubSpot CRM

Industry:

Entertainment

Region:

EMEA

Business Size:

Enterprise

Service:

HubSpot Implementation

Hubs Used:

HubSpot CMS

Professional

Content Hub

Professional

Key outcomes

24 disparate reporting styles and spreadsheet systems consolidated into a single, reliable hub across six European countries.
100% platform adoption achieved across 53 sales professionals, firmly embedding the system into their daily workflows.
Multilingual training and structured rollouts deployed, completely upskilling multi-market enterprise teams.
Bespoke quote and pricing configuration mechanisms engineered to manage complex, country-specific B2B transaction lines.

Avidly partnered with Vue Entertainment to execute a high-impact relationship management overhaul, converting a highly fragmented, spreadsheet-dependent regional framework into a unified and scalable sales engine. While celebrated globally by millions of moviegoers, Vue handles a massive B2B commercial portfolio spanning screen advertising, corporate vouchers, and complex event partnerships. However, their internal operations were heavily restricted by independent territorial databases that slowed down cross-border tracking and caused repetitive data entries.

Operating with cross-border technical balance, we structured a multi-market implementation plan using HubSpot Sales Hub Professional and Service Hub Enterprise. By thoroughly auditing Vue's historic spreadsheet habits, configuring bespoke quote frameworks, and establishing continuous system optimisations via a dedicated Revenue Operations retainer, we successfully substituted reporting chaos with an intuitive, automated workflow matrix.

The result is a top-performing, transparent commercial environment that connects 223 theatre locations directly with global visibility tracks. Backed by custom line-item integrations and multilingual training rollouts, Vue Entertainment has completely cleared away its legacy administrative blocks, elevated its transactional accuracy, and constructed a highly collaborative technology foundation positioned for long-term group-wide scaling.

Business overview

Vue Entertainment is a leading international cinema operator managing an expansive portfolio of 223 state-of-the-art entertainment venues across the UK, Ireland, Denmark, Germany, Poland, the Netherlands, and Italy. Beyond its massive consumer prominence, the enterprise orchestrates a highly complex corporate sales arm, managing media campaigns, event sponsorships, and bulk corporate ticket sales for multinational firms.

As cross-functional deals expanded across Europe, the organisation reached a critical turning point where localised workflows threatened overall commercial momentum. To preserve their efficiency, build an accurate international pipeline overview, and prepare for future back-office system connections, the group sales leadership required a technical delivery partner to execute a complete platform transition.

Executive summary

Avidly partnered with Vue Entertainment to deliver a comprehensive CRM implementation and multi-market change management strategy focused on driving operational standardisation. By auditing the unique pricing and content structures of six different territories, Avidly engineered a path to centralise corporate B2B sales data under a single configuration framework.

The project successfully delivered custom-coded transaction parameters that allow Vue to process dynamic content blocks, localized legal rules, and unique multi-tier discounts natively within their workflows. This phased rollout has successfully transformed data tracking from an uncoordinated manual puzzle into an automated, highly efficient asset, providing corporate leaders with unambiguous commercial transparency.

The challenge

Before the engagement, Vue Entertainment's corporate sales branches were heavily limited by 24 different reporting variations, causing major data inconsistencies and exposing the company to recording errors. Sales executives across different regions were working in isolation, managing critical pipelines through highly localized Excel formulas that blocked international reporting visibility and slowed transaction sign-offs.

Furthermore, out-of-the-box system packages were entirely insufficient for Vue's elaborate revenue streams, as standard configurations could not natively compile multi-line item tiers or country-specific quoting parameters in one go. The primary challenge was executing a cross-border migration without causing workflow disruptions, which required detailed onboarding tracks to secure a 100% adoption rate from diverse territorial teams.

The solution

Avidly’s CRM implementation specialists and systems architect branches resolved these standardisation and efficiency bottlenecks by deploying a collaborative configuration roadmap.

The tailored system configuration included:

Transnational CRM consolidation: Transitioning six European territorial operations off siloed spreadsheet sheets onto a unified HubSpot portal architecture.
Bespoke revenue calculation engineering: Developing custom deal and line-item properties to perfectly automate complex corporate media and voucher revenue streams.
Integrated quoting customisation: Integrating advanced product calculation tools to produce dynamic, localized pricing modules across multiple regional divisions.
Multilingual change governance: Delivering thorough, language-tailored training loops to upskill salespeople and create in-house platform superusers.

The results

The strategic turnaround successfully transitioned Vue Entertainment from spreadsheet chaos to an elite global digital operation. Senior group directors now review pipeline trends across all active European cinema locations from unified real-time dashboards, allowing the enterprise to capitalise on multi-market deals instantly.

Internally, the rollout removed hours of manual follow-up work, drastically reducing the time spent chasing regional performance stats. By aligning daily sales habits with an advanced quoting platform, the transition has successfully maximised system adoption, secured absolute data integrity, and turned a massive, high-risk operational transition into a masterclass in enterprise automation.

"The time before HubSpot was a mess, essentially. We had 24 different styles of reporting, all in Excel, across six different countries. It was all over the place. The risk was huge—taking the whole business on that journey. We genuinely wouldn’t be here without Avidly. It was clear that HubSpot was going to be able to deliver the best solution for us. You really do buy into individuals and the team you work with. With Avidly, we were made to feel important, understood, and valued. With their ongoing support, we can confidently grow and adapt."

David Jackson

Group Director of Corporate Sales and Advertising, Vue Entertainment

Why Avidly? And what's next?

Vue Entertainment selected Avidly for our deep HubSpot structural guidance, collaborative relationship values, and our unique capacity to transform complex corporate problems into calm, highly manageable workflow blueprints. We avoid cold, transactional platform installations; we provide the strategic analysis, rigorous solution design, and dedicated retainer support needed to guide multinational organisations through massive operational evolutions.

With the primary six-market sales framework functioning flawlessly, the partnership continues to focus on continuous platform optimization and expanding the CRM architecture into additional markets. This centralised HubSpot infrastructure ensures that as Vue Entertainment introduces further commercial formats and links next-generation ERP systems, its global sales engine remains an elite, perfectly optimised driver of marketplace authority.